Germany’s top antitrust enforcer opened a new front against big tech firms when it said the way Facebook harvests user data constitutes an abuse of dominance.
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ANA Masters of Marketing: Smarter Data, Smarter Decisions | Neustar
In this short video, marketing executives talk about making smarter decisions using data.
ANA Genius Awards Website: https://www.geniusawards.com
ANA Ace Website: https://www.anaace.org
Corporate Website: https://www.home.neustar
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Flipkart unveils 'AIforIndia' programme to drive innovation
Indian e-commerce giant Flipkart has unveiled its ‘artificial intelligence (AI) For India’ programme to give a push to its AI ambitions and keep up with rivals Amazon and Alibaba.
The new AI team will be headed by chief data scientist Mayur Datar, with Flipkart co-founder Sachin Bansal and Flipkart chief executive Kalyan Krishnamurthy directly working on some key projects.
In an interview, Bansal said that AI will become a significant driving force of innovation and change across varied sectors in the Indian economy and emphasised why India needs homegrown AI solutions.
He said: “Even before AI came into the picture, we’ve seen that you can’t just apply global solutions to Indian problems. You have to think of Indian problems from first principles and then come up with solutions, whether they are visible — like Cash-on-Delivery and payments — or in the background — like warehousing and logistics. For example, we have unique problems in the payments space for which UPI, which is a very Indian innovation, has worked wonders.”
As to how Flipkart is positioned to tackle some of these problems, he said: “Flipkart also has a core tech and innovation DNA, coupled with the best product engineering team in India. We’re investing in cloud and technology infrastructure to build scalable computing capabilities in ecommerce, so we’re positioned very well to tackle problems head on. Ultimately, I believe data, talent and infrastructure are critical factors to be successful in AI — and Flipkart has all three in abundance.”
Alibaba is already using AI to create tailor-made shopping experiences for consumers and targeted marketing for brands as it seeks to “empower people in the virtual economy”. Alibaba Cloud is set to open its first data centre in India to aid SMEs.
Meanwhile, Flipkart’s rival Amazon too, has intensified its AI plans globally. It recently announced Amazon SageMaker, which lets companies build and quickly train machine learning algorithms and Amazon Rekognition Video, which uses AI to detect objects and faces in customers’ video content.
Bitcoin and other cryptocurrencies are just getting started, says Spark Capital’s Megan Quinn
Quinn, an investor in the crypto trading platform Coinbase, says “the toothpaste is out of the tube.”
The decentralized virtual currency called bitcoin has been around for nearly a decade, but it’s just recently starting to find mainstream attention and, in some circles, acceptance. That shift is thanks in no small part to the skyrocketing value of bitcoin, the world’s best-known “cryptocurrency,” from $1,000 near the start of the year to nearly $20,000 today.
For investors like Spark Capital General Partner Megan Quinn, “the toothpaste is out of the tube.” On the latest episode of Recode Decode, hosted by Recode’s Kara Swisher and The Verge’s Casey Newton, Quinn explained her investment in Coinbase, a company that is trying to position itself as the safe place to trade cryptocurrencies.
“People were sleeping on each others’ couches and renting rooms before Airbnb, but Airbnb provided that really safe, clean, approved — you got feedback, it was a transaction,” Quinn said. “You felt good about it. We think Coinbase is providing that sort of experience for trading crypto.”
You can listen to Recode Decode on Apple Podcasts, Spotify, Pocket Casts, Overcast or wherever you listen to podcasts.
Someday, Quinn said, the value of cryptocurrencies like bitcoin will level off enough that we will be able to start treating them like real money. But that day is not today.
“Today it’s speculative, 100 percent,” she said. “One of the folks on my team said he was liquidating his 401k to buy in, which made me pretty nervous. I’m optimistic that it will actually be a tool for transacting, once we reach some steady state.”
“In a world where it’s going up by a thousand dollars every couple hours, you don’t want to go to Overstock.com and buy a mattress,” Quinn added. “But if we can get to a place where it’s steady-state, I think there’s real opportunity there.”
So, who should buy into bitcoin now, when the price is so volatile? Talking to Swisher and Newton a few weeks ago, when the price was a measly $17,000, Quinn warned not to trust any of the “false prophet[s]” who claim to know when the roller coaster ride will be over; buying in now only makes sense for people with a lot of disposable income, she added.
“If you have a spare $17,000 that you are fine seeing go to zero, okay, fine, that’s not the worst way to spend it,” she said. “I don’t think cryptocurrencies, or bitcoin specifically, is ever going to go to zero. But I think if you’re someone who’s willing to have it go to zero, then you can ride out the stomach-lurching volatility that we’re going to continue to see for a while.”
If you like this show, you should also sample our other podcasts:
- Recode Media with Peter Kafka features no-nonsense conversations with the smartest and most interesting people in the media world, with new episodes every Thursday. Use these links to subscribe on Apple Podcasts, Spotify, Pocket Casts, Overcast or wherever you listen to podcasts.
- Too Embarrassed to Ask, hosted by Kara Swisher and The Verge’s Lauren Goode, answers the tech questions sent in by our readers and listeners. You can hear new episodes every Friday on Apple Podcasts, Spotify, Pocket Casts, Overcast or wherever you listen to podcasts.
- And Recode Replay has all the audio from our live events, including the Code Conference, Code Media and the Code Commerce Series. Subscribe today on Apple Podcasts, Spotify, Pocket Casts, Overcast or wherever you listen to podcasts.
If you like what we’re doing, please write a review on Apple Podcasts — and if you don’t, just tweet-strafe Kara.
What is TV DMP?
What is TV DMP? How can you combine TV viewership data with other behavioral audience data to reach your consumer across screens and devices? Learn more about Lotame TV DMP at https://www.lotame.com/products/tv-dmp/
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‘Always On’ is at the heart of every ABM strategy — here’s why
As a B2B marketer, you are often caught trying to serve two masters: the need to drive engagement for specific campaigns or periods relative to the business vs. the overall goal to drive persistent ROI throughout the year. In any scenario, it’s becoming more clear that the “campaign” mentality no longer serves.
Even marketing’s cousin, advertising, has evolved. In the age of programmatic and audience-based, data-driven marketing, advertisers have already moved away from the campaign a
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Lotame Customer Stories: Publishers
Hear how Lotame’s data management platform (DMP) has helped leading media companies increase CPMs, sell more media, and improve ROI. Learn more about how Lotame works with publishers around the globe at https://www.lotame.com/solutions/publishers/
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Digiday’s winners and losers of 2017
2017 was the biggest year in media and marketing since 2016. Whether it was the duopoly increasingly controlling the digital ad market, digital publishers and traditional media companies fighting back against the duopoly, advertisers pressuring the duopoly to improve its advertising and measurement products or things that had nothing to with the duopoly, the duopoly reigned supreme. But Google and Facebook weren’t winners on all fronts. Here are Digiday’s biggest media and marketing winners and losers of 2017:.
MarTech Today: Lotame’s GDPR prep, data breaches of 2017 & planning a CRM stack upgrade
Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, Marketing Land and other places across the web.
From MarTech Today:
Lotame’s prep for GDPR highlights big changes in data management
Dec 19, 2017 by Barry Levine
There’s tracking consent, providing data access and minimizing liability. Plus there’s the pending ePrivacy Regulation.
Equifax and beyond: How data breaches shaped 2017
Dec 19, 2017 by Robin Kurzer
Could this be a turn
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View Highlights from Lotame Spark Client Summit 2017
Check out some of the key highlights from our must-attend conference for Data Management Platform clients! Lotame Spark Client Summit 2017, March 7th in NYC. #LotameSpark
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