“Many social media platforms are dangerous for children because they are designed to attract as many eyeballs as possible for as long as possible,” Florida’s attorney general argues.
Snapchat Lures in Creators in New Ad Campaign Amid TikTok Drama
Snap is reminding creators that its app is a central place to build a community in a new ad campaign. The company’s campaign comes as rival TikTok faces a potential ban in the U.S. this week. The Supreme Court is set to rule on a looming ban that would wipe the app from the U.S….
Snapchat Sets Itself Apart With $5M Pledge For LA Fire Aid
As some political leaders and others direct blame at people and/or policies as wildfires ravage Los Angeles, Snapchat and its CEO are setting a different example.
What the #$@! to Do About Your TikTok Shop
If you’ve logged onto TikTok within the past week (haven’t we all?), you’ve probably seen the latest #goodbyetiktok and #savetiktok content as users stateside prepare for the very real possibility that the nationwide ban on the app will go into effect on January 19. As we anxiously await the Supreme Court’s decision on TikTok’s fate,…
WeatherTech Returns to the Super Bowl for the 13th Time
Thirteen looks to be a lucky number for WeatherTech, as the U.S. automotive and home accessories company is returning to the Super Bowl for the 13th time, including two years of airing multiple in-game spots. The new campaign, which will air in the second quarter, comes from its longtime agency partner, Pinnacle Advertising, which has…
Cold and Flu Brand Mucinex Tops List For Ad Awareness Boost
As summer turned to fall and temperatures began to drop, more people started noticing advertising for Mucinex. When asked throughout Q4 of last year if they recalled seeing or hearing one of the cold and flu medication’s ads in the past two weeks, 22.8% of U.S. adults said they did, according to data analytics firm…
Pearls Before Swine by Stephan Pastis for Wed, 15 Jan 2025
Why Walmart Is Making Its Own Premium Products Now | WSJ
Microsoft Advances Pay-As-You-Go Model, Google Adds AI Free Services To Paid
Microsoft has released a pay-as-you go AI model allowing businesses to use on-demand agents for routine tasks, while Google now includes some AI features in its paid services for free. The tools will
make advertising a very different industry in 2025 for agencies and brands.
make advertising a very different industry in 2025 for agencies and brands.
NBC and Sinclair Renew Affiliation Agreements
Sinclair and NBC today announced a comprehensive, multi-year agreement that renews station affiliation agreements for all 21 of Sinclair’s owned and/or operated NBC affiliates. The agreement renewals affiliations for the following NBC affiliates: WOAI in San Antonio, Texas; KSNV in Las Vegas, Nevada; WJAR in Providence, R.I.; WNWO in Toledo, Ohio; WSTM in Syracuse, N.Y.;…