YouTube expands shoppable and NFL partnerships at upfront.
Liz Bishop to Retire From Albany Station After More than 50 Years
Bishop started working at the CBS affiliate in 1973
From Mending Fences to Leading Through Crisis, Marla Kaplowitz Reflects on Her 4As Legacy
When Marla Kaplowitz first took the helm of the American Association of Advertising Agencies (4As) in 2017, she had a clear expectation: three to five years of leadership, then a […]
Google Search Up 49% One Year After AI Overviews Launch
One year after Google released AI Overviews, BrightEdge published data showing total search impressions rose more than 49%, highlighting a dramatic shift in how people seek and find information.
WBD Upfront: ‘Storyverse’ Content For Brands’ Creative, New Ad Platforms
WBD is also starting up two new media platforms for advertisers: NEO and DemoDirect. WBD Storyverse allows longtime WBD film and TV series content to be used in advertisers’ brand campaigns.
From ‘Ad Age’ To In-House Agency: A Conversation With Jonah Bloom
In advance of the upcoming ANA In-House Agency Conference, I sat down with long-time “Ad Age” editor turned agency and marketing executive to discuss his views on in-housing, as well as the ad
industry overall.
industry overall.
Netflix Reveals New Adtech, Recruits Emily in Paris to Pitch Advertisers at Upfront
Netflix announces new adtech, Wednesday partnerships, and more at upfront.
Microsoft Lays Off Thousands, Then Announces AI Partners
The layoffs – which impact thousands of Microsoft employees across the company – have not stopped it from expanding partnerships in AI or integrating data into its platforms.
CNN to Launch New Streaming Product and Standalone Weather App
The network announced its new offerings at the Warner Bros. Discovery upfront.
COMvergence Appoints Ron Pullem As Head Of Advertiser Relationships
Pullem is based in Tokyo and brings 30 years of global media management experience at agencies and marketers to the role.