Warner Bros. Discovery unveils new ad tech ahead of upfront as its NEO and DemoDirect look to connect brands, audiences, and content more efficiently amid fragmented media.
X’s Head of Marketing Angela Zepeda Confirms an X Brand Campaign Is Coming Soon
The exec told ADWEEK that the social platform plans to redefine itself post-Twitter later this year.
Max Rebrands as HBO Max (Again)
The rebrand precedes HBO’s biggest and most expensive series—a Harry Potter adaptation.
WBD Wants to Put Friends and Family Matters in Your Next Ad
WBD Storyverse wants Friends, Family Matters, and other IP in your next ad.
NBC 5 Chicago to Launch Luxury Real Estate Show
The show will be hosted and executive produced by Cortney Hall
WBNS Moves Meredith Garofalo to Full Time Morning Meteorologist
She’s been filling in on mornings for nine months.
Week of May 5 Cable News Ratings: MSNBC’s New Schedule Has a Slow Start
MSNBC saw mixed results from its new weekend and weeknight shows.
Week of May 5 Evening News Ratings: World News Tonight up in Total Viewers, CBS Evening News up in Demo
CBS Evening News was on the only newscast to see growth among Adults 25-54 viewers.
Week of May 5 Morning News Ratings: Papal Coverage Produces Wins For All 3 Shows
The election of Pope Leo XIV likely contributed to the viewership surge.
Trusted Media Brands Names Stephen Colvin Its New Chief Executive
TMB has named Colvin its next CEO, where he aims to continue the company’s transition into a primarily streaming and social video-oriented operation.