Data-Labor-Technology

Subscribe: Apple Podcasts • Spotify

The spring edition of the Digiday Publishing Summit provides a barometer to gauge how the year is going so far for media companies. So before heading off to Vail, Colorado, for this year’s event, Digiday senior media reporter Sara Guaglione and senior entertainment media reporter Alexander Lee joined the Digiday Podcast to preview the hot topics likely to dominate discussions with publishers during DPS.

High atop the list of those topics are AI (of course) as well as platform referral traffic. The latter has been a sore spot for publishers in recent years, but perhaps the situation is starting to improve. 

Continue reading this article on digiday.com. Sign up for Digiday newsletters to get the latest on media, marketing and the future of TV.

Uncertainty continues for the media industry in 2025, but publishers are moving on from jumping on every trend — subscriptions, newsletters, paywalls — to bolster revenue. Now, they’re homing in on more thoughtful strategies, aiming to align their content with the smartest way to increase cashflow. As they do this, publishers’ revenue streams are slowly beginning to equalize, with their income spreading across channels.

Additionally, the U.S. presidential election last fall brought a healthy boost of traffic and new subscribers to publishers, and many publishers welcomed the “Trump bump” to help alleviate referral traffic challenges. Political news coverage and its related ad revenue has continued to be a boon for publishers well into the first quarter of 2025.

This is a member-exclusive article from Digiday. Continue reading it on digiday.com and subscribe to continue reading content like this.

Forget chatbots and prompt engineering — “agentic” is the latest AI buzzword to captivate and confuse marketers and media execs. 

In recent months, tech firms like OpenAI have emphasized AI agents and “agentic” applications of the technology in their mission to popularize generative AI adoption. The latest development comes courtesy of Adobe, which unveiled several AI agent tools last week at its Summit conference in Las Vegas, including a “foundation” agentic platform and 10 off-the-shelf AI agents.

Though the tech is clearly still in a larval stage, there’s real implications for brands, agencies and publishers relating to it. But in order to see through chatbots masquerading as something more, it’s important to understand the differences between agentic systems, AI agents and the various use cases already being applied at agencies, brands and publishers.

Continue reading this article on digiday.com. Sign up for Digiday newsletters to get the latest on media, marketing and the future of TV.

Boston’s Charles River may be famous for rowing, but it can be a single-person or multi-person sport. And, as Boston agency Boathouse’s fourth installment of its CEO study on marketing and the CMO revealed, the team sport can yield better results for companies, while individual efforts can sometimes fall short. 

The big picture, the quantitative report that surveyed the CEOs of 150 companies in tech, healthcare, finance, retail and other areas, sheds light on a general improvement in relationship and trust between the CEO and his or her CMO, while still pointing out sizable gaps in a couple areas of execution, expectation and delivery, said John Connors, Boathouse’s CEO.

“The pattern towards ROI, data and performance over the last few years — coupled with CMO tenure still on the decline — has marketers trying to go into prevent defense and trying to figure out things where they can justify their existence and their expense and budget,” said Connors, “whereas just helping the CEO execute their strategy is sitting right in front of them. With all the news out there over the last four or five years about tenure, I think CMOs are wise enough to say it’s time to work on this.”

Continue reading this article on digiday.com. Sign up for Digiday newsletters to get the latest on media, marketing and the future of TV.

Wang joined X in 2023 as a key player, serving as a bridge between owner Elon Musk and the larger team of engineers. Lately, Wang has acted as X’s lead of engineering and product, as Musk has
allocated more time to his role as head of U.S. President Trump’s DOGE initiative, as well as xAI.

DNA-testing company 23andMe has filed for bankruptcy, which means the future of the company’s vast trove of customer data is unknown. Here’s what that means for your genetic data.

He’s visited 19 countries and was embedded with U.S. forces in three wars: Kosovo, Afghanistan, and Iraq.

“Without any further action from Congress, the 170 million Americans that rely on TikTok will continue to face uncertainty about TikTok’s future,” Senators Ed Markey, Chris Van Hollen and Cory Booker
said in a letter to Trump.

Before joining KHOU 11, Rascon worked at Houston stations KPRC and KTRK. He’s also been an NBC News national correspondent.

The Atlantic’s editor in chief reveals how he found himself in a high-level group chat with other Trump administration officials.