Data-Labor-Technology

Beiersdorf chief digital officer Axel Adida has a tall order: market the conglomerate’s brands, including Nivea, Eucerin, and Aquaphor, across 89 markets–and prove that those efforts are working. “We produce content on every continent, [in a] multitude of languages, for many different brands,” Adida said. “The question is: how do you make sure that the…

If someone sends the “u up?” text late at night, there’s usually a saucy connotation. But Ikea put a cheeky spin on the phrase in its latest marketing stunt. Just after Valentine’s Day, the brand began sliding into people’s DMs (direct messages) between 10pm and 5am with the simple message: “U up?” Those who responded…

AI chip startup Groq has hired Chelsey Susin Kantor as its chief marketing officer (CMO), ADWEEK can exclusively share. A self-proclaimed “math and science kid-turned-marketer,” Kantor has spent her career connecting her background in engineering, science, and technology with marketing. She joins from Brand.AI, an AI-powered operating system she co-founded in 2023. She also held…

The US government has increased the use of monitoring tools over the past decade. But President Donald Trump’s employee purges are making workers worry about how their data could be abused.

A handful of gifted young tech people set out to save the world. For years, WIRED has been tracking each twist and turn of their alleged descent into mayhem and death.

In desperate times–the cupboard’s bare, the stomach’s growling, the flu’s raging–hearing a delivery arrive on the doorstep can be cause for celebration. Supplies ahoy! But outside the world of DoorDash Canada’s cinematic new ad campaign, no one likely dances across their home, office, or meeting place to accept their goodies. Fortunately for viewers, the brand…

The fate of third-party cookies is arguably the ad tech story of the 2020s, particularly how the industry’s most popular web browser (Google Chrome) will permit third parties to track its three billion-plus users. 

However, the online behemoth’s recent policy update, particularly around the timings of its rollout of a much-anticipated user consent prompt, hints at the continuation of the status quo for much of the remainder of the decade.

Of course, an undercurrent to this has been device fingerprinting, an issue that has generally been frowned upon by the sector, given concerns over the ethics of collecting user attributes such as a device’s operating system, language setting, and (more pertinently) IP address — see video below.   

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Content creators’ side businesses are feeling the heat of the Trump tariffs.

Many creators bolster their advertising and brand partnership income by selling goods and products that are relevant to their niche or audience. These businesses often rely on foreign materials or manufacturing to stay afloat — and thus the Donald Trump administration’s tariffs, which impose an additional 10 percent duty on Chinese imports, have led to an increase in creators’ business costs.

Last month, video creator Matt Steffanina pushed back the launch of his apparel brand MadChill due to uncertainty over the future of TikTok Shop. Following the institution of Trump’s tariffs, Steffanina had to delay the launch further in order to find a new — and more expensive — manufacturer that operated entirely outside of China. 

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Brand advertisers are reviewing their organic and paid search strategies in response to web users turning away from Google.

According to an estimate from Statcounter, Google’s share of the search engine market dropped to 89% at the close of 2024, the first time it had fallen below 90% in 10 years.

Google’s market share decrease belies big changes in the way that users search for information online. Today’s consumers use a wider variety of search tools than they did in previous years, from TikTok to Perplexity to Amazon, depending on their goals. Research published by Omnicom in January suggested clients accordingly consider investing their search across a more diverse set of channels.

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Amazon plans to more transparency tools for its advertising offering, updates that come just weeks after its demand-side platform was among the high-profile firms publicly rebuked by lawmakers for ad tech’s role in monetizing child sexual abuse material (CSAM) and other problematic content.

Updates to Amazon’s DSP include new page-level reporting through its Traffic Events API. The goal is to further strengthen its brand safety controls using internal systems and third-party integrations, according to parties familiar with the updates.

An Amazon Ads spokesperson confirmed the changes to Digiday, noting the company already provides site-level (domain-level) transparency through its Inventory Report available through its DSP and through Amazon Marketing Cloud.

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