Karoline Leavitt will be the new White House press secretary when Donald Trump takes office in January. At 27, she’ll be the youngest person to serve in that role, but she’s familiar with the job, having worked as an assistant press secretary for Kayleigh McEnany during the president-elect’s first term. Leavitt was also part of…
Lesbian Dating App ‘Her’ Launches Programmatic Ads
Dating and social platform Her is expanding its ad options for brands and its millions of users who identify as LGBTQ+, with programmatic ads via Google Ads Manager, in an effort to help advertisers
more efficiently reach their target audience.
more efficiently reach their target audience.
Comcast Spinning Off NBCU Cable Nets
Comcast will spin off all its entertainment cable TV channels and news networks, MSNBC and CNBC – while keeping one lone cable entertainment network, Bravo.
Tyson/Paul Draws 108M, Touted As ‘Most Streamed Sporting Event Ever’
Netflix says the Tyson/Paul fight pulled 65 million concurrent global household streams and 38 million U.S. streams, and the fight between Katie Taylor and Amanda Serrano was the most-watched
professional women’s sports event in U.S. history with an estimated 74 million live viewers globally.
professional women’s sports event in U.S. history with an estimated 74 million live viewers globally.
The Best Career Advice I Ever Received
“If you want to be good at advertising, be a student of popular culture,” said my professor.
Walmart Revenue Gains 6%, Ad Sales Pop 28%
The retailer reports strong spending, especially from upper-income consumers.
Amazon Must Face Consumers’ Antitrust Claims
Siding against Amazon, a federal judge on Tuesday refused to dismiss an antitrust lawsuit by consumers who claim the company’s policies regarding marketplace vendors resulted in higher prices.
DuckDuckGo Pushes EU On Google Compliance With Digital Markets Act
DuckDuckGo asked the European Commission to open additional investigations into Google’s compliance with landmark rules aimed at making the search giant comply with the EU Digital Markets Act,
enacted in 2022.
enacted in 2022.
State Farm and Disney Keep the Caitlin Clark Effect Alive With New Co-Branded Ad
Caitlin Clark capped a record-breaking college basketball career this year by shattering marks during her WNBA rookie season–and she’s steadily scored points for State Farm and Disney throughout it all. Now that Clark finally has some time off the court, the WNBA Rookie of the Year is putting in a few extra sports marketing minutes…
Overnight Cable News Ratings for Nov. 12-14: CNN and MSNBC’s Post-Election Struggles Continue
Tuesday, November 12 Fox News’ Jesse Watters Primetime won the total viewer battle, while Gutfeld! was the most-watched program in the demo. CNN drew more viewers than MSNBC in the Adults 25-54 demo during both dayparts, while MSNBC finished as the No. 2 network in total viewers in primetime and total day. But neither network…