Data-Labor-Technology

Theater productions Doomers and McNeal tackle AI’s impact on humanity and the creative process.

Beiersdorf chief digital officer Axel Adida has a tall order: market the conglomerate’s brands, including Nivea, Eucerin, and Aquaphor, across 89 markets–and prove that those efforts are working. “We produce content on every continent, [in a] multitude of languages, for many different brands,” Adida said. “The question is: how do you make sure that the…

If someone sends the “u up?” text late at night, there’s usually a saucy connotation. But Ikea put a cheeky spin on the phrase in its latest marketing stunt. Just after Valentine’s Day, the brand began sliding into people’s DMs (direct messages) between 10pm and 5am with the simple message: “U up?” Those who responded…

AI chip startup Groq has hired Chelsey Susin Kantor as its chief marketing officer (CMO), ADWEEK can exclusively share. A self-proclaimed “math and science kid-turned-marketer,” Kantor has spent her career connecting her background in engineering, science, and technology with marketing. She joins from Brand.AI, an AI-powered operating system she co-founded in 2023. She also held…

Meet the Baldwins, the least relatable family ever seen on a family docuseries on TV.

The NBA just recorded its second-worst performance of the NBA All-Star Game ever with 4.7 million viewers on TNT, down 13% vs. a year ago. These contests had come with virtually no one playing defense
– and a whole lot of scoring.

The US government has increased the use of monitoring tools over the past decade. But President Donald Trump’s employee purges are making workers worry about how their data could be abused.

A handful of gifted young tech people set out to save the world. For years, WIRED has been tracking each twist and turn of their alleged descent into mayhem and death.

In desperate times–the cupboard’s bare, the stomach’s growling, the flu’s raging–hearing a delivery arrive on the doorstep can be cause for celebration. Supplies ahoy! But outside the world of DoorDash Canada’s cinematic new ad campaign, no one likely dances across their home, office, or meeting place to accept their goodies. Fortunately for viewers, the brand…

The fate of third-party cookies is arguably the ad tech story of the 2020s, particularly how the industry’s most popular web browser (Google Chrome) will permit third parties to track its three billion-plus users. 

However, the online behemoth’s recent policy update, particularly around the timings of its rollout of a much-anticipated user consent prompt, hints at the continuation of the status quo for much of the remainder of the decade.

Of course, an undercurrent to this has been device fingerprinting, an issue that has generally been frowned upon by the sector, given concerns over the ethics of collecting user attributes such as a device’s operating system, language setting, and (more pertinently) IP address — see video below.   

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