Data-Labor-Technology

The motion picture industry’s premiere convention and trade show returns to Las Vegas for its 13th year.

The research found that successful women are overlooked and misaddressed by most advertising.

Halo Top ice cream, in its first national campaign in three years, intros new flavors and a new AOR in Digitas Chicago.

McGarry is the second marketer to leave Shake Shack this month.

Media buyers share insights to the 2025 TV upfront.

Ad agencies have long fielded relentless pitches from Google Ads reps pushing new products in search of more money. But now, agencies of all sizes say the pressure is intensifying, with reps pushing harder to drive adoption of automated tools like Performance Max and generative AI features.

Google Ads sales reps are increasingly contacting agency’s clients with advice that at times contradicts agency strategies. It also in some cases mismanages campaigns, according to range of media agencies in the U.S. and U.K. Sources, which say tactics feel more aggressive — and more inappropriate — than their past dealings.

Many agencies say the efforts seem designed to sow confusion, discredit agencies and ultimately cut them out of the picture. For example, agencies claim that when they reject Google reps’ misaligned advice, the reps go around them — directly to clients — discrediting the agency by implying they don’t understand how Google Ads work. PPC professionals also shared similar concerns in a recent Reddit thread, where one user likened the issue to “being told your house needs paint by the guy who sells the paint and does the job.”

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The so-called culture wars have reached a fever pitch as of late as the polarization of the country continues. And as the lines between politics and pop culture continue to blur, brand marketers are tasked with showing up authentically and culturally relevant with the specter of political backlash looming large in the background. 

Target, perhaps the most recent poster child of the supposed culture wars, saw boycotts and backlash earlier this year in response to its retooled diversity, equity and inclusion policies. Similarly, back in April of 2023, Bud Light landed itself in controversy for its campaign with transgender influencer Dylan Mulvaney. 

With that backdrop in mind, brand marketers have seemingly been walking a tightrope–eager to have watercooler moments that are authentically part of culture, but careful to avoid being caught in the fray of politics and alienating customers.

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Ad tech’s recurring question in 2025 so far has been, “What’s delaying the Google verdict?”

The honest answer? Well, nobody really knows… resulting in speculation, deferred decision-making, and overall prolonged anguish.

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A year into its first brand marketing campaign in over a decade, The Economist’s traffic numbers have seen high highs and low lows. To measure the success of the campaign, the company is prioritizing other metrics, such as brand lift and awareness.

In January 2024, The Economist kicked off its first brand marketing campaign in over 15 years. Growing the publication’s web traffic was never the goal of the campaign, according to Nada Arnot, the company’s evp of marketing, who spoke at this week’s Digiday Publishing Summit in Vail, Colorado. Instead, the purpose of the campaign was to help shift The Economist’s readership from an elite audience to a more democratic and accessible one, as well as to re-introduce the 181-year-old media brand to younger, more digitally native readers.

“Nowhere in our brand messaging did we say, ‘go to Economist.com to learn more,’ because that’s not a true brand campaign, right? That’s much more of a DR [direct response] campaign,” Arnot said. “And so we didn’t put a traffic metric against it. We did monitor traffic, don’t get me wrong — but what we’re seeing, and strategically, what we really want, is for more people to go to our app, anyways. So, tracking traffic to the website is a little bit of a red herring.”

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Time has evaluated “dozens and dozens” of AI tools to determine what could be a good fit for the company, both as enterprise tools to help employees work more efficiently, and to help build products for its direct audience, according to Time CTO Burhan Hamid.

If the AI tool uses Time’s data to train its models, that’s a dealbreaker, according to Hamid, who spoke at the Digiday Publishing Summit in Vail, Colorado, on Wednesday. That policy is in place to protect the company’s confidential information, he said.

Another step in evaluating and vetting AI tools for Time’s use is going to the company’s legal team to have them look into what data protections and indemnification are in place.

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