He spoke with former CNN co-anchor Daryn Kagan on her new YouTube show, “Call Me Friend.”
Flying High: How the Philadelphia Eagles Are Dominating the Marketing Field
Marketing & Media SVP Jen Kavanagh on redefining fan engagement and building global fandom.
Amid Tight Budgets and Industry Gloom, Publicis Wants To Make Cannes Count For Clients
The holding company will run a series of closed-door AI workshops away from the beach.
KNBC Sports Reporter Comes Home to Find Naked Man Sleeping in His Bed
He said it was “Like Goldilocks from the Three Bears, and someone’s sleeping in my bed instead of the little bear.”
Meet the New Jason Voorhees as the Friday the 13th Franchise Celebrates 45 Years of Slaying (First Look)
A new Peacock series will usher in a new beginning for the long-stalled Friday the 13th franchise.
GLP-1 Weight Loss Drugs are Disrupting Brands. The Vitamin Shoppe Is the Latest Chasing the Upside
The Vitamin Shoppe stocks 6,000 items. GLP-1 complements are the latest to join them.
Re/max Launches Its Ad Business to Pitch Advertisers Data About Movers
The new media network gives advertisers access to property buyers, sellers, and perusers.
Humanize Your Brand to Build Bridges Across Deep Divides
Make people feel like they can actually do something about a problem.
How creator platforms are building tech infrastructure to keep pace with a maturing industry
The creator economy is growing rapidly, but the technology infrastructure required to manage and scale it has yet to catch up. It’s a problem that some creator platforms are now trying to solve.
Major creator platforms CreatorIQ and Captiv8 expanded their measurement and AI functions last week for creator vetting and brand safety for brands and agency users working with creators. Other creator platforms are also expanding in their own focus areas, like Upfluence integrating with Shopify or Grin recently adding social listening and affiliate tools. Other platforms, like shopping app LTK or creator marketplace Aspire, are pitching themselves as specialists in creator commerce and affiliate marketing management.
The moves come as major marketers continue to increase their influencer marketing spending; Unilever said this year it plans to work with “20 times” more influencers. Meanwhile, the creator industry is projected to reach some $480 billion in size by 2027 from $250 billion in 2024, per Goldman Sachs.
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Digiday+ Research Briefing: A look at how tariffs could impact consumer and advertiser spending
Tariffs are creating confusion in the marketplace, and retailers and advertisers alike are anxiously waiting to see how they will impact the economy. In this edition of the Digiday+ Research Briefing, we examine the impact of tariffs on consumers, retailers and advertisers. As uncertainty remains, we look at some different predictions and their impacts.
A University of Pennsylvania Wharton study noted the increase in economic uncertainty driven by tariffs: “Economic policy uncertainty can be quantified using the Economic Policy Uncertainty (EPU) Index, a measure designed to capture uncertainty surrounding economic policy decisions. By the end of March, the EPU reached its highest point since the beginning of the COVID-19 pandemic, doubling in value from the start of January.”
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