Data-Labor-Technology

The fate of third-party cookies is arguably the ad tech story of the 2020s, particularly how the industry’s most popular web browser (Google Chrome) will permit third parties to track its three billion-plus users. 

However, the online behemoth’s recent policy update, particularly around the timings of its rollout of a much-anticipated user consent prompt, hints at the continuation of the status quo for much of the remainder of the decade.

Of course, an undercurrent to this has been device fingerprinting, an issue that has generally been frowned upon by the sector, given concerns over the ethics of collecting user attributes such as a device’s operating system, language setting, and (more pertinently) IP address — see video below.   

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Content creators’ side businesses are feeling the heat of the Trump tariffs.

Many creators bolster their advertising and brand partnership income by selling goods and products that are relevant to their niche or audience. These businesses often rely on foreign materials or manufacturing to stay afloat — and thus the Donald Trump administration’s tariffs, which impose an additional 10 percent duty on Chinese imports, have led to an increase in creators’ business costs.

Last month, video creator Matt Steffanina pushed back the launch of his apparel brand MadChill due to uncertainty over the future of TikTok Shop. Following the institution of Trump’s tariffs, Steffanina had to delay the launch further in order to find a new — and more expensive — manufacturer that operated entirely outside of China. 

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Brand advertisers are reviewing their organic and paid search strategies in response to web users turning away from Google.

According to an estimate from Statcounter, Google’s share of the search engine market dropped to 89% at the close of 2024, the first time it had fallen below 90% in 10 years.

Google’s market share decrease belies big changes in the way that users search for information online. Today’s consumers use a wider variety of search tools than they did in previous years, from TikTok to Perplexity to Amazon, depending on their goals. Research published by Omnicom in January suggested clients accordingly consider investing their search across a more diverse set of channels.

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Amazon plans to more transparency tools for its advertising offering, updates that come just weeks after its demand-side platform was among the high-profile firms publicly rebuked by lawmakers for ad tech’s role in monetizing child sexual abuse material (CSAM) and other problematic content.

Updates to Amazon’s DSP include new page-level reporting through its Traffic Events API. The goal is to further strengthen its brand safety controls using internal systems and third-party integrations, according to parties familiar with the updates.

An Amazon Ads spokesperson confirmed the changes to Digiday, noting the company already provides site-level (domain-level) transparency through its Inventory Report available through its DSP and through Amazon Marketing Cloud.

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Omnicom CEO John Wren and IPG’s Philippe Krakowsky haven’t exactly been shy about their stance on the proposed deal between both groups since it was unveiled last December.

So when the two met with ad consultants for two hours earlier this week (Feb. 19) in New York, the room knew this was their shot at getting some long-awaited clarity on the flurry of questions, concerns and hot takes sparked by Omnicom’s potential acquisition of IPG.

“They [Wren and Krakowsky] see us as representatives of advertisers so the meeting was very much about giving us the floor to raise the many questions and concerns they have,’ said one exec, who exchanged anonymity for candor on what went down.

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Buddhist-adjacent season 3 of “The White Lotus” is even more ironic for brand partners like CB2, which features an Elephant Appetizer Plate.

Cheryl McHenry has announced her retirement from Dayton, Ohio CBS affiliate WHIO, effective May 21, 2025. McHenry joined WHIO in 1981. “The decision to retire was not an easy one. There’s a part of me that could stay at WHIO because I enjoy the work so much,” McHenry said. “I love my coworkers, and I…

YouTube is planning to roll out a lower-priced, ad-free version of its paid video service, and streamers and creators should stay tuned. The package, which includes podcasts and how-to videos, will be called “premium lite” and is soon to be announced in the United States, Australia, Germany, and Thailand, targeting viewers who want to watch…

The FTC lacked authority to issue rules that “limit commerce across the economy,” the IAB, cable lobby and other groups argue in new court papers.

With 40% of people using creator recommendations on Instagram when shopping, according to Meta, the platform is expanding its Partnership Ads feature with “Testimonials,” which enable creators to
monetize via brief written endorsements shared as comments on a brand’s social-media posts and ads.