Google Ads GM Jerry Dischler On A Cookieless Future ‘That Happens When It Happens’
Google’s new VP and GM of ads, Jerry Dischler, sees the big picture of Google’s advertising business, from top-of-funnel video ads on YouTube, mid-funnel display ads served through DV360 and Google Ad Manager, and Google search and shopping ads. The future of automated advertising, top to bottom, is changing in two critical ways. First, machine… Continue reading »
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National TV Ad Revenue Fell 9% in June to $3.2 Billion
National TV ad revenue losses aren’t as steep as they were in the pandemic’s earliest months, but the industry still suffered from the lack of live sports programming in June, according to Standard Media Index’s AccTV data. The national ad marketplace fell just 9% year over year in June, compared to much larger drops in…
‘British Baking Show’ Duo Seeks Comedy ‘Hit’ On Peacock
The latest British-accent show on Peacock is this new half-hour comedy called “Hitmen” about two assassins-for-hire who happen to be women.
Ad Industry Launches New Organization, Will Push Google And Apple On Tracking
The ad industry is forming a new organization that aims to convince browser and platform developers, including Google and Apple, to preserve ad companies’ ability to continue to track people across
websites and apps. The group will be made up of representatives from industry organizations (including the ANA, 4As, and the IAB), advertisers (including Ford, General Motors, IBM, Procter & Gamble
and Unilever), agencies (IPG Mediabrands’ UM and Publicis Media), NBC Universal and ad-tech companies.
websites and apps. The group will be made up of representatives from industry organizations (including the ANA, 4As, and the IAB), advertisers (including Ford, General Motors, IBM, Procter & Gamble
and Unilever), agencies (IPG Mediabrands’ UM and Publicis Media), NBC Universal and ad-tech companies.
Mac & Cheese for Breakfast? Kraft Rebrands Dinner Staple to Give Tired Parents a Break
It’s a familiar scene: 7 a.m. on a Tuesday and the laundry neglected from over the weekend is piled high. A bowl of cereal remains sadly untouched on the breakfast table while your fussy eater kid rolls around on the floor, screaming and throwing a tantrum. There’s a Zoom presentation at 8 a.m., and five…
It’s Not Just TikTok. Chinese Firms Face More US Roadblocks
Chinese companies have been free to expand in the US while American firms were stymied by Beijing. Now, the climate is not as welcoming.
Next Steps in Halting Hate for Profit; The Rock Buys the XFL: Tuesday’s First Things First
Welcome to First Things First, Adweek’s daily resource for marketers. We’ll be publishing the content to First Things First on Adweek.com each morning (like this post), but if you prefer that it come straight to your inbox, you can sign up for the email here. What’s Next for the Facebook Boycott? The Stop Hate for…
Dilbert by Scott Adams for Tue, 04 Aug 2020
Building A Better Content Machine: The Scorecard
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Bibhakar Pandey, vice president of customer experience and marketing services at Capgemini. It’s time to move beyond one-off pieces of content. Sure, interesting singular pieces can pique visitor interest. But… Continue reading »
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