With coronavirus cases hitting new highs in recent weeks, the reality of bringing together millions of Gen Zers from all over the country while expecting social distancing and mask protocols to be followed is likely a fantasy. Despite the risks, universities have good reason to strive for in-person instruction. An entirely online model could lead…
TikTok Creators Lend Their Talents to Airbnb Online Experiences
Embattled video-creation platform TikTok collaborated with vacation rental marketplace Airbnb on a new collection of Airbnb Online Experiences hosted by TikTok creators. The new experiences can be booked via the Airbnb application or website, and they will enable people to connect with their favorite creators and learn new skills without leaving their homes, while the…
One Free Press Coalition Spotlights Journalists Under Attack – August 2020
This month’s focus is on Austin Tice, an American photojournalist who has gone missing in Syria and is presumed to be alive.
The adMarketplace VP Who Wanted To Become U.S. President
Mary Young, VP, business development at AdMarketplace, spoke with “Inside Performance” about why at one time she wanted to become President.
How In-House Became The Norm For Programmatic Media-Buying
When it comes to the fastest-growing segment of media-buying — programmatic — in-house is now the norm for most clients worldwide. That’s the finding of a new report released this morning by the
IAB. While the trend should not be surprising to anyone who has been following media buying for the past decade, the stat may be: Only 15% of advertisers say they have no plans to bring programmatic
media-buying in-house.
IAB. While the trend should not be surprising to anyone who has been following media buying for the past decade, the stat may be: Only 15% of advertisers say they have no plans to bring programmatic
media-buying in-house.
Microsoft Still Pursuing TikTok Acquisition
After a weekend of negotiations between Microsoft CEO Satya Nadella and President Trump, the software giant says it plans to pursue an acquisition of TikTok “in a matter of weeks.”
Brands Grow More Sophisticated With In-Housing Strategies
Brands are in-housing programmatic media buying more often, but many have also reverted course. Nearly 70% of brands in the U.S., Europe and Latin America have at least partially in-housed programmatic media buying, according to a recent survey from the Interactive Advertising Bureau (IAB), up from 65% in 2018. However, 16% of brands are outsourcing…
Heat From Negative Spotlight Could Burn ‘Ellen’
Even if the end did not officially come over the weekend, it is hard to envision a scenario in which the show survives the turmoil swirling around it.
August 3, 2020 – If you’re really out…
If you’re really out of sorts, I might have a couple that you could borrow.
