Data-Labor-Technology

White Ops has uncovered a mobile ad fraud operation with unusually sophisticated and patient tactics to embed itself in mobile phones, the company said Thursday. The investigation, dubbed CHARTREUSEBLUR (most of the 29 perpetrating apps used “blur” in the name, and apparently the White Ops threat research team is fond of the liqueur chartreuse), rounded… Continue reading »

The post White Ops Uncovers Advanced Mobile App Ad Fraud Scheme appeared first on AdExchanger.

OpenX has turned the growing number of log-level data requests from buyers into a product that simplifies the process, called Bidding Intelligence Data Set (BIDS). “Our intent was to make what used to be a wonky and difficult process into as streamlined, productized and standardized a process as possible, to make our customers’ lives easier,”… Continue reading »

The post OpenX BIDS Is Making It Cheaper And Easier For Brands To Access Log-Level Data appeared first on AdExchanger.

With major sports leagues set to return to TV, new content will be considered, such as how many times an athlete’s heart beats per minute.

After a four-month hiatus, the NBA will be back next week–with a strict set of regulations to limit the risk of Covid-19 spreading among players and coaches–to finish out the 2019-2020 season at the ESPN Wide World of Sports Complex in Orlando, Fla. In a celebration of basketball’s return, Michelob Ultra, the NBA’s new official…

The world of sports provides us with an apt metaphor for the way our lives have been turned upside down this year: ice hockey in August.

The first half decline was 8%. In North America organic revenue was down -3.6% in the first half. Europe declined by 16.5% for the period.

With quarantines largely still in effect, Facebook users picked up their paintbrushes in June, as acrylic painting techniques and associated topics abstract art, acrylic paint, canvas, cherry blossom, landscape painting, paint, painting, panel painting and work of art were one of the month’s Topics to Watch from Facebook IQ. Women 35 and older and men…

Republicans have long taken issue with Twitter and what they consider to its liberally biased content policies.

In a study, people responded to messages that resonated with them personally—up to a certain extent. The results could help shape responses to future pandemics.