The Trade Desk has big ambitions. It’s building a business in China, it wants to rule in connected TV and it’s developing a replacement for the third-party cookie. Jeff Green, CEO of The Trade Desk, joined Adweek’s NexTech 2020 Virtual Summit to explain the company’s ambitions in CTV and what’s next for its identity solution,…
Zenith: Record Political Ad Spend Steadies US Forecasts
The United States ad market has proven more resilient than anticipated thanks to record political ad spending in the run-up to the 2020 election. Still, US ad spend will decrease 7% this year to $236 billion due to the impacts of COVID-19, according to Zenith’s global ad spend forecast, released on Monday. Without political ad… Continue reading »
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What Media Buyers Think About Print Cuts at O, The Oprah Magazine
After more than 20 years in production, Oprah Winfrey’s eponymous magazine O, The Oprah Magazine, will reconsider how often it prints in 2021. The magazine, which launched in 2000 in conjunction with Hearst Magazines, was an expansion of Winfrey’s “Live your best life” motto. It is scheduled for 11 issues this year. It’s not known…
Walmart Sees Ecommerce Grow 74% During Pandemic
For Walmart, the world’s largest omnichannel retailer, it has been a dramatic past few months as the chain continues to invest in its digital operations to meet the demands of modern shoppers. As part of its evolution during the pandemic, the retail giant expanded in-demand offerings such as self-checkout screens, pick-up and delivery services, and…
Marriott and Hilton Hotels in California Are Using Robots for Room Deliveries
Hilton and Marriott locations across California are taking extra precautions when it comes to staff-to-guest interactions by introducing robots that deliver groceries, wine, towels and even pet treats to customers. Hotel Trio, a Marriott hotel in Healdsburg, Calif., is employing its social distancing robot ambassador, Ros?, which is programmed with the hotel map, embedded with…
Political Satire Is a Third Rail, and JibJab Is Doing Fine Without It
In the not-so-distant past, unabated political humor and satire had a prominent place in American culture. Those in the halls of power understood that it was part and parcel of being a public figure. Today, only a handful of players like SNL, The Daily Show and select late-night talk show hosts veer into political territory…
PetSmart’s First Snapchat AR Lens Turns Reptile Enthusiasts Into Lizards
PetSmart made its Snapchat augmented reality lens debut Tuesday in reptilian fashion. Snap Inc. said PetSmart is the first pet retailer to use AR on Snapchat, and its lens has an educational bent. Snapchatters answer questions about reptiles in a true-or-false test format, and correct answers cause their faces to morph into reptiles. PetSmart/Snap Inc….
Here Are the 5 Ads Nominated for 2020’s Outstanding Commercial Emmy
Ads by Apple, Amazon, P&G, Jeep and the Sandy Hook Promise have been nominated in the Outstanding Commercial category of the 2020 Emmy Awards. Members of the Television Academy selected five of what they deemed to be the finest commercial films from the past year. Only one will be crowned winner at the awards show…
How to Ace Your Video Interview | WSJ
Partnerize Snaps Up Pepperjam, As Affiliate Networks Fly Off The Shelves
Partnerize said Tuesday it has purchased the affiliate network Pepperjam for an undisclosed price. Partnerize’s tech uses automation to help clients optimize their relationships with marketer partners, like affiliates, ecommerce ad deals or influencers. Pepperjam has a traditional affiliate network business where publishers link from their page to a product page, and a network of… Continue reading »
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