Impossible Foods Signs Deal With Walmart, Continuing Its Massive Push Into Retail

Impossible Foods is striking further into the U.S. heartland with a just-announced deal to sell its popular faux burgers in Walmart stores, beginning today. The move takes the Silicon Valley-based company far beyond its boutique retail roots and into more than 8,000 total stores, a 50-fold increase in its distribution since early this year. The…

Emirates’ Covid Insurance Is a High-Flying Piece of Brand Marketing—and Not Without Risks

Since returning to the air last month, Emirates has implemented a dizzying array of measures designed to reassure the traveling public that it’s unlikely to contract Covid-19 on its planes. Its website features a flow sheet detailing infection-prevention measures at nearly every step, including free “hygiene kits” for every passenger, single-use menus on board, lavatory…

Natural Light Built a Dorm Room for One Student to Escape Their Parents’ House

For college students, remote work is disrupting a defining moment in their burgeoning adult lives. Rather than heading back to campus this fall, many are likely settling in for at least one more semester at home–not exactly the typical college experience, especially for those that were hoping to round out their collegiate tenure on a…

Drew Barrymore Interviews Her 7-Year-Old Self in Adorable Talk Show Promo

Drew Barrymore tapped someone she knows very well to appear in the first promo for her upcoming talk show: her 7-year-old self. Barrymore, now 45, inserted herself into footage of her own famous 1982 appearance on The Tonight Show With Johnny Carson, shortly after the theatrical release of E.T., making it appear as if the…

Study Shows Americans Still Love Their Big-Name CPG Brands

Since the pandemic began, shoppers have been buying a lot of packaged food and household cleaners, boosting revenue for major CPG manufacturers such as Kraft Heinz Company and Procter & Gamble. In earnings calls and interviews, industry executives have described this shift in behavior as a return to big-name brands that people know and trust….

As the World’s Bars Reopen, Heineken’s Ad About Social Distancing Is 100% Relatable

LONDON–If you live in a region that’s made it through the worst of the Covid-19 pandemic and you’ve been brave enough to venture back into a bar, you’ll know that it’s a bit of an unusual experience: hand sanitizer everywhere, people wearing masks, black and yellow tape marking where you can and cannot stand to…

AMC Networks Entertainment President Sarah Barnett Stepping Down

AMC Networks is looking for a new entertainment chief. Sarah Barnett, AMC Networks Entertainment Group president, will be leaving the company after Labor Day, she said today. After her exit, the company’s entertainment networks–AMC/AMC+, BBC America, IFC and Sundance TV–and AMC Studios will report to COO Ed Carroll on an interim basis. “This is a…

Brand Interest Spikes For ‘Digital Disruption,’ ‘Lead-to-Account Matching,’ ‘Radio’

The adoption of new and emerging technologies has been accelerated by COVID-19, so it shouldn’t be surprising that this week’s analysis shows a spike in interest about “digital disruption,” which has
been climbing steadily among brands since early May as global supply chains were disrupted for every industry in every region. This trend shows no sign of slowing and we should expect more disruption,
as static sectors are turned on their heads.