Genius and HP Give Music Newcomers Tools to Create Original Song With Established Talent

As brands continue to offer consumers resources to show off their creativity in quarantine, Genius and HP have launched a virtual program that provides an innovative look at the stages of creating an original song–and gives fans opportunities to make their own music, too. The music media brand and encyclopedia, which has provided Behind the…

How Gen Z Is Handling Life in Quarantine—and How Marketers Should Help

Gen Z would seem like a generation meant for quarantine. After all, they told us in a study three years ago that they saw little distinction between friendships in the digital world versus the real world. All forms of interaction, whether sleepovers or Xbox marathons, blended together. More than three months into the unprecedented era…

At Long Last, Google’s CMP And IAB Europe Agree To Share Consent Systems

The Google consent management platform (CMP) Funding Choices will finally integrate with the IAB Europe’s Transparency & Consent Framework (TCF), the collaborative industry solution for passing consent data signals in the supply chain. Google also said Thursday that Funding Choices now includes compliance with the California Consumer Privacy Act (CCPA). When traffic is from theContinue reading »

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Bezos: Amazon Likely To Come To Terms For Fire TV Support Of HBO Max

During the House antitrust hearings with the tech-giant CEOs, Amazon’s Jeff Bezos suggested that a deal for Fire TV devices to carry the HBO Max app will likely emerge, after some “normal”
negotiations wrangling.

AI Is All the Rage. So Why Aren’t More Businesses Using It?

A big study by the US Census Bureau finds that only about 9 percent of firms employ tools like machine learning or voice recognition—for now.

The Future of the Big Four; How to Release a Kraken: Thursday’s First Things First

Welcome to First Things First, Adweek’s daily resource for marketers. We’ll be publishing the content to First Things First on Adweek.com each morning (like this post), but if you prefer that it come straight to your inbox, you can sign up for the email here. “Facebook and Google should absolutely be broken up.” Professor Scott…

ViacomCBS Bulks Up CBS All Access Ahead of 2021 Rebrand

Ahead of a planned platform rebrand early next year, ViacomCBS’ streaming service CBS All Access is getting a major upgrade. Today, the service will get an injection of 3,500 episodes from ViacomCBS brands like BET, Comedy Central, MTV and Nickelodeon, expanding the streamers’ total library to more than 20,000 episodes and movies. The content injection,…