Data-Labor-Technology

The evolution of agencies and advertising continues, and due to the impact of Covid-19, the future seems uncertain. Layoffs and bad news from holding companies mean that talent will likely need to adjust to new realities and change the way they work. On the flip side, brands and agencies continue to look at and accelerate…

A total of 18% of adults in the U.S. most commonly get their political and election news from social platforms, and those people are less likely to closely follow major news stories and, by default, less likely to be knowledgeable about these topics, according to a new study from Pew Research Center. Pew Research Center…

“Advertising” and “marketing,” and especially their use of “data,” “targeting,” and the potential for “abuse” were a big part of the five-and-a-half hours of Congressional testimony during the “Big
Tech” company hearing on Wednesday, according to a MediaPost analysis of the transcribed testimony published by C-SPAN.

Discovery Inc. has become the second network to join On Addressability, the addressable advertising consortium founded last June by Comcast Advertising, Cox Media and Charter’s Spectrum Reach. The network already participates in Project OAR and Nielsen’s addressable beta program, which both cover smart TVs. Joining On Addressability now lets Discovery sell addressable ads for its…

As brands continue to offer consumers resources to show off their creativity in quarantine, Genius and HP have launched a virtual program that provides an innovative look at the stages of creating an original song–and gives fans opportunities to make their own music, too. The music media brand and encyclopedia, which has provided Behind the…

Gen Z would seem like a generation meant for quarantine. After all, they told us in a study three years ago that they saw little distinction between friendships in the digital world versus the real world. All forms of interaction, whether sleepovers or Xbox marathons, blended together. More than three months into the unprecedented era…

The Google consent management platform (CMP) Funding Choices will finally integrate with the IAB Europe’s Transparency & Consent Framework (TCF), the collaborative industry solution for passing consent data signals in the supply chain. Google also said Thursday that Funding Choices now includes compliance with the California Consumer Privacy Act (CCPA). When traffic is from the… Continue reading »

The post At Long Last, Google’s CMP And IAB Europe Agree To Share Consent Systems appeared first on AdExchanger.

If the annual Emmy nominations were a sporting event, they would require a scoreboard of unprecedented dimensions to display all of the numbers.