Street Artists Reimagine Classic Ralph Lauren Polo Shirt For AR-Enabled Murals

A graffiti artist whose resume includes Tom Clancy video games and Reebok yoga outfits has reimagined the classic Ralph Lauren polo shirt as part of a new outdoor art installation for the brand. The street artist, known as ELLE, is part of the summer campaign that spans New York, Chicago and Dallas, where three giant…

5 Key Takeaways After Big Tech CEOs Testify in Meandering Antitrust Hearing

The CEOs of four of the world’s largest and most influential technology companies testified virtually today before the House Judiciary Committee’s antitrust subcommittee, arguing that they are American success stories, not too-big-to-fail corporate behemoths the stifle competition. The five hours of questioning from lawmakers was at best wide-ranging and at worst completely disorganized and off…

5 Memorable Takeaways From Professor Scott Galloway’s NexTech Tour de Force

Scott Galloway, a professor of marketing at NYU Stern School of Business, delivered a breathtaking deconstruction of the global economy and business outlook for the coming years at Adweek’s NexTech 2020 Virtual Summit this afternoon. In a nearly 30-minute presentation he addressed all sectors of the economy. We’ll have a full recap for you tomorrow,…

Walmart’s Voice Device Will Help Employees With Day-to-Day Tasks and Emergency Situations

Alexa, Google and Siri, meet Sam, the new kid on the virtual voice assistant block. In an attempt to improve the in-store experience for customers without jeopardizing the health and safety of its store associates, Walmart is rolling out Ask Sam. The voice device, developed by membership-only Walmart subsidiary Sam’s Club and introduced in the…

How a Better Understanding of the Digital Media Supply Chain Can Give Brands a Leg Up

Chris Kane’s job is to take a look at a brand’s digital ad buys to see where there are overlaps that can be eliminated to improve the efficiency of the entire strategy. But in order to do that, brands have to understand exactly what they’re buying through each exchange. Kane, founder and president of supply…