Data-Labor-Technology

Major League Soccer fans still can’t go to the stadium to root on their clubs, so the league and partner Heineken are bringing the stadium to them. Fans 21 and older have through Aug. 11 at 11:59 p.m. ET to tweet about how they cheer from home, and they must tag @Heineken_US and use the…

Even for brands in essential industries, the pandemic probably isn’t the best time to launch a new product. In major cities, 1 in 5 consumers remain out of work. In July, over half of consumers reported that they’d cut back on all discretionary spending. And the Congressional Budget Office has forceast that, long term, the…

When its first TikTok hashtag challenge launched Saturday, footwear retailer DSW’s aim was to merely dip its toe into the social media platform, in the words of CMO Amy Stevenson. The testing of those waters, however, proved to be more of a plunge: As of Wednesday, its #TooManyShoes campaign has generated some 1.7 billion views,…

The COVID-19 crisis has sent Criteo spinning with a mix of headwinds and tailwinds. Criteo earned $438 million in Q2, a 17% decline from the same period last year, according to its earnings report on Wednesday. By comparison, Criteo’s Q1 2020 revenue had dipped 3% year-over-year. And the company attributed $100 million in lost revenue… Continue reading »

The post COVID Tagged Criteo For $100 Million, But Ecommerce Gains Help It Rebound appeared first on AdExchanger.

Holding companies are being bludgeoned by the pandemic, and IPG is no exception. Organic revenue decreased 9.9% in the quarter to $1.85 billion as clients cut back spend in response to the COVID-19 pandemic, the company said during its Q2 earnings call Wednesday. IPG suffered declines in every major region, including the United States (-8%),… Continue reading »

The post IPG’s Q2 Was Rough, But Its Work With Healthcare Brands Helped appeared first on AdExchanger.

Graphic design platform Canva has appointed Omnicom Media Group’s OMD, Adweek’s 2019 Global Media Agency of the Year, as its first U.S. media agency of record. It’s also the first time the brand has worked with an outside media agency. “The U.S. has always been one of our most creative markets so it was an…

As federal officers announced a partial retreat from riotous Portland, Ore., streets on Wednesday, the city’s Black Lives Matter protests are moving to the suburbs to focus on a new target: Nike. Seneca Cayson, a Portland musician and activist, doesn’t work at Nike. But an employee reached out to him directly, he said, because he’s…

For many Americans, hunting for deals and racing to the cash register are as intrinsic to the Thanksgiving holiday as carving a turkey and catching a televised parade. No thanks to Covid-19 however, those hoping to get an early start on Christmas shopping at some of their favorite department retailers may not be able to…

While fans won’t be allowed into the ESPN Wide World of Sports Complex at Walt Disney World Resort in Orlando, Fla., for the resumption of the National Basketball Association season Thursday night, Twitter teamed up with the league on some ways to make them feel like part of the action. Fans tweeting about the games…

TikTok is not a participant in the House Judiciary Antitrust Subcommittee hearing taking place Wednesday afternoon, but it might as well have set up a virtual table in front of the U.S. Capitol. Vice president and head of U.S. public policy Michael Beckerman sent a letter (embedded below) Wednesday morning to Reps. David Cicilline (D-R.I.),…