TikTok Calls for All Social Platforms to Unveil Their Algorithms to Regulators

TikTok is not a participant in the House Judiciary Antitrust Subcommittee hearing taking place Wednesday afternoon, but it might as well have set up a virtual table in front of the U.S. Capitol. Vice president and head of U.S. public policy Michael Beckerman sent a letter (embedded below) Wednesday morning to Reps. David Cicilline (D-R.I.),…

Covid-19 Uncertainty Is Prolonging Upfront Talks, Says Linda Yaccarino

Each year, Comcast uses its second quarter earnings call to update investors about NBCUniversal’s recently completed upfront negotiations. But that tradition will end Thursday morning, when Comcast execs present the company’s most recent quarterly earnings. That’s because this year’s talks are far from done, due to Covid-19. The continued economic upheaval stemming from the pandemic…

Snap Says Its Diversity Efforts ‘Simply Have Not Been Good Enough’ in First-Ever Report

Snap Inc., a social media company that prides itself on operating differently than other major platforms, still has a lot of work to do to better diversify its workplace, executives determined in its first internal report on diversity and inclusion released Wednesday. The self-reported analysis comes as the CEOs of Apple, Facebook, Amazon and Google…

Budweiser Joins the Sober Movement With a New Alcohol-Free Beer

For the first time in the brand’s history, Budweiser is offering an alcohol-free beer. With the help of NBA star Dwyane Wade, who co-founded the new product and helped to define some of its “core attributes,” the brand is marketing the product as a way to live a “balanced lifestyle” without compromising on experience or…

Chicago Blackhawks Will Prohibit Headdresses at Games and Invest in Education

Changes are coming for the Chicago Blackhawks–but the team’s name isn’t one of them. Today, the Illinois-based NHL team announced a number of initiatives and new policies that came out of an “ongoing dialogue with local and national Native American groups.” The most notable of those changes is that from now on, the organization will…

Spotify’s Ad Spend Rebounded In June

After experiencing a slowdown in Q1, ad spend began to rebound at Spotify in June as some markets exited pandemic lockdowns, the company said Wednesday on its Q2 earnings call. Ad spend in April and May were down 25% before inching up to a 10% decline in June. For the quarter, ad-supported revenue increased 11%Continue reading »

The post Spotify’s Ad Spend Rebounded In June appeared first on AdExchanger.

Game Apps Are Cutting Down On Install Fraud, But In-App Fraud Is Still A Big Problem

Gaming apps are getting better at beating install fraud. Just 3.8% of paid installs are fraudulent among gaming apps, according to research published by AppsFlyer on Tuesday, compared with 32% of non-organic installs for apps in other categories. Finance apps have the highest app install fraud rate at 48%, for example, followed by travel appsContinue reading »

The post Game Apps Are Cutting Down On Install Fraud, But In-App Fraud Is Still A Big Problem appeared first on AdExchanger.

27 Elite Ballet Dancers Performed Swan Lake in Their Bath Tubs, and It’s Hypnotic

Makers and artists, as well as brands and their agencies, are proving every day that creativity can survive, and even thrive, during lockdown. But a short film commissioned by the Arts Council England and BBC Arts as part of the ongoing “Culture in Quarantine” project takes that truism to a whole new, hypnotic level. “Swan…

With Social Activities Still Rare, Sales of Gum and Mints Continue to Lag

The ongoing mandates of social distancing, face masks and working from home have led to people consuming less gum and mints than prior to the pandemic. Mondelez International, maker of Trident and Stride, reported that net revenue for its gum and candy category dropped 22% in North America to $182 million for the quarter ending…

6 Lessons You Learn Directing an Ad Shoot From 6,000 Miles Away in a 22-Hour Sprint

As the Covid-19 pandemic began to take root around the world earlier this year, Los Angeles-based director Brad Lubin learned he’d been hired for a Russian beer campaign set to shoot in Moscow. Thinking it might be his last chance to work for a while, Lubin accepted the gig and started creating storyboards for Baltika…