On IPG’s second quarter earnings call today, CEO Michael Roth said that while Covid-19 has impacted its various businesses differently, the holding company has navigated the virus better than expected. The company, which owns agencies including FCB, McCann, R/GA and UM, saw its organic net revenue decrease 9.9% during Q2. In the same period last…
GroupM Unveils Global Effort to Boost Crisis-Stricken Local News
GroupM, the world’s largest media buyer, is rolling out an industry effort to steer programmatic ad dollars toward dwindling local news shops in what it is characterizing as a bid to “save journalism.” It’s another industrywide attempt to funnel more digital spend to local publishers as those news businesses continue searching for a lifeline, especially…
Neiman Marcus’ Hudson Yards Exit Is a Failure for the Entire Development
The early 2019 opening of Hudson Yards, the years-in-the-making development on Manhattan’s far west side, was supposed to revitalize a rare forgotten area of the city. At the center of that effort was a shopping center filled with luxury retailers–and Neiman Marcus’ first New York City store was the heart of it. Cut to not…
Watch Live: Congress’ Big Tech CEO Hearing
Jeff Bezos, Tim Cook, Sundar Pichai, and Mark Zuckerberg are all testifying about their companies today.
Turner Sports Sells Out Regular Season NBA Ad Inventory Ahead of Restart
The National Basketball Association was the first U.S. sports league to pause its season due to Covid-19, suspending games on March 11. Four-and-a-half months later, the NBA is finally ready to resume play, and Turner Sports has already sold out of its regular season ad inventory. Now, it’s eyeing a lucrative revenue haul for the…
Messenger From Facebook: How to Turn On App Lock on iOS
Messenger From Facebook recently introduced an App Lock feature for iOS devices, which allows users to “lock” the Messenger application behind Face ID or Touch ID (depending on their device) when it’s not in use. App Lock will come to Android devices in the future. Our guide will show you how to turn on App…
Bezos, Cook, Zuckerberg and Pichai Face Lawmakers’ Antitrust Concerns | WSJ
Giant CES Amid Pandemic Does Not Compute
So a digital CES will take place Jan. 6-9.
BLM: Which Ads Resonate Most With Consumers?
Data from Unruly will help marketers better understand the role and impact of race and stereotypes in advertising and consumers’ reactions, emotions and sentiment regarding these ads.
What Would Aaron Do?
What can writer and “Newsroom” creator Aaron Sorkin teach us these days?