Sen. Hawley Unveils Bill Aimed At Curbing Personalized Ads

Republican Senator Josh Hawley, a frequent critic of tech companies, has unveiled a bill that would require large web publishers to avoid personalized advertising in order to maintain their
protections from lawsuits based on users’ activity.

Parenting Paradox: Americans Alarmed About Kids’ Screen Time, But Providing Them Smartphones At Young Ages

American parents are facing a paradox when it comes to the amount of time their children spend on digital media screens. On the one hand, 71% of U.S. parents say they are concerned (31% “very) about
the amount of time their children spend on screens. On the other hand, they are giving their kids access — and even purchasing them their own smartphones — at increasingly younger ages, according to
findings of a comprehensive study conducted by the Pew Research Center and Ipsos.

Adweek Radio: Inside the Summer Camp for Advertising Pros

Summer camp as we know it just isn’t a thing this year. But what if you could take the best of what summer camp has to offer, and brought it to campers who need it the most right now? This week’s episode of Adweek Radio focuses on Camp ADventure, a free virtual summer camp for…

SoFi Wants Couples to Make a Financial Plan for Happily Ever After

Money can be a major source of stress in relationships, and the Covid-19 pandemic has undoubtedly heightened finance concerns for quarantined couples. SoFi wants to alleviate these concerns and help couples have financial talks through a live digital event. The online personal finance company will hold a session called Financially Ever After on Twitter Live…

Racial Injustice Protests Score High Nielsen Ratings

A multitude of consumer research has already established that a majority of Americans support professional athletes, teams and leagues racial justice activism, and now there are Nielsen ratings to
prove it. Well, sort of. A Nielsen Sports survey of American sports fans shows they overwhelmingly support racial injustice protests, as well as brands that support athletes, teams, leagues backing
it.

French’s Debuts Mustard Beer, an Oddly Fitting Summer Barbecue Beverage

While mustard is primarily used for hot dogs, hamburgers and soft pretzels, French’s isn’t afraid to experiment with the condiment in ways that sound, well, the opposite of appetizing. The McCormick-owned brand released mustard-flavored ice cream last summer and its follow-up concoction is just as bizarre: mustard beer. To celebrate National Mustard Day on Aug….

The Hallmark Channel Has to Be Brave to Evolve Its Brand

Hallmark Channel is facing a boycott again. In what almost seems like a sequel to its same-sex kiss controversy earlier this year, the company has come under fire for announcing that upcoming Christmas movies would feature LGBTQ+ storylines. It’s a moment Hallmark Channel can seize to really evolve the brand–if it is brave enough to…

How Harpoon Brewery—Boston’s IPA Pioneer—Landed Its New Look

It’s hard to imagine a time when India pale ales were an exotic rarity, but if you were kicking around the East Coast in the 1980s, they actually were. In those years, a handful of California brewers began to revive the strong, hoppy beer (named after the brews that England began exporting to its colonies…

Baseball Linear TV Viewing Down On First Weekend, July Sees Higher Sports Streaming: Roku

Only 30% of TV households that watched Major League Baseball on linear TV in 2019 tuned in to linear TV baseball this past weekend, Roku says. Results were drawn from automatic content recognition
data from smart TV sets and other connected devices. Among the most hardcore baseball fans, Roku says, one-third watched zero minutes of linear TV baseball this year.