How the Seattle Kraken Became the NHL’s Best-Selling Expansion Team Overnight
After an excruciatingly thorough 18-month process, the highly-anticipated 32nd National Hockey League franchise’s name and branding finally dropped last week with a thunderous cinematic trailer. And within 24 hours, the Kraken became the NHL’s best-selling expansion team. Fanatics reported it sold 50% more in merchandise than the previous high set in 2017 by the Vegas…
TAG To Merge With UK-Based Standards Group
The combined organization will keep the TAG name, and current CEO Mike Zaneis will serve as CEO of the merged association. JICWEBS chief executive Jules Kendrick will become managing director of UK
and Europe.
and Europe.
Honda Kicks Off Enchanted Odyssey Campaign to Mark Availability of New Minivan
Honda is kicking off a campaign Wednesday to promote the availability of its refreshed 2021 Honda Odyssey minivan in dealerships Aug. 3, with help from Disney and Pinterest. The automaker is celebrating year No. 15 as the official vehicle of Disneyland Resort, and the minivan features a playlist of Disney hits that plays through the…
NHL Preps Return With Little Caesars, Pepsi
The NHL receives more than $5 billion in annual revenues and partnerships, with more than 40 blue-chip corporate sponsors.
Why Google Is in Trouble; The 5 Ads Nominated for Emmys: Wednesday’s First Things First
Welcome to First Things First, Adweek’s daily resource for marketers. We’ll be publishing the content to First Things First on Adweek.com each morning (like this post), but if you prefer that it come straight to your inbox, you can sign up for the email here. How Google’s Ad Stack Works and Why Regulators Are Probing…
How Google’s Ad Stack Works and Why Regulators Are Probing Its Dominance
Big Tech is under fire from governments frustrated with its pervasive societal influence many believe allows it to operate without the checks and balances that constrain legacy industries. Amazon, Apple, Facebook and Google are facing scrutiny from governments across the globe for a litany of reasons, and the CEOs of all four companies are set…
This Somber Ad About Biden’s Family Tragedy Says His Empathy Is Needed in the White House
With the fur-flying and finger-pointing of political advertising season, any work that shows a modicum of restraint stands out. Moreover, any spot that tells a human, empathetic and compelling story that makes people stop in their tracks–especially in the middle of severe health and economic crises–demands attention. Such is a new spot, targeting key battleground…
Apps Seek To Keep The New Users They Acquired During The COVID-19 Boom
Users flocked to apps during the first few months of lockdown. Paid acquisition was a bargain thanks to lower ad demand, while entertainment apps, games, fitness apps and delivery apps saw massive upticks in organic usage. Global downloads for hypercasual games, for example, shot up 103% between December 2019 and March of this year, according… Continue reading »
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Snap, NRG Study: Gen Z, Millennials Gravitate Toward Short-Form Premium Video Content
Noting that the number of global video viewers is projected to reach 2.72 billion in 2023, Snap Inc. commissioned a study from National Research Group to learn how Generation Z and millennials engage with video content and what to expect from the next era of mobile-first experiences. NRG polled 1,000 smartphone owners between the ages…