Data-Labor-Technology

Partnerize said Tuesday it has purchased the affiliate network Pepperjam for an undisclosed price. Partnerize’s tech uses automation to help clients optimize their relationships with marketer partners, like affiliates, ecommerce ad deals or influencers. Pepperjam has a traditional affiliate network business where publishers link from their page to a product page, and a network of… Continue reading »

The post Partnerize Snaps Up Pepperjam, As Affiliate Networks Fly Off The Shelves appeared first on AdExchanger.

Omnicom reported a revenue decline of nearly a quarter compared to its performance last year for Q2. Organic revenue declined 23% year over year, Omnicom reported, primarily due to the business impact of the coronavirus pandemic. This is expected to be the worst of the impact of the pandemic based on forecasts from agency CEOs…

Given all of the coverage related to the Covid-19 pandemic, the Black Lives Matter movement and other diversity and inclusion initiatives, massive, record-setting highs in page traffic have been seen across all major online news outlets and platforms in recent months. Media executives from News Corp, The New York Times, Vox Media and The Washington…

Netflix is once again coming out on top in Emmy nominations. The streaming giant, which broke HBO’s 17-year streak in 2018 for most-nominated outlet but was edged out of the coveted position last year, saw prestige dramas including The Crown and Ozark carry it to 160 nominations in the 72nd Primetime Emmy Awards ahead of…

The National Hockey League is teaming up with Twitter and Disney Streaming Services to deliver live two-minute look-ins of select games during the 2020 Stanley Cup Qualifiers and Stanley Cup Playoffs to fans in the U.S. Starting Aug. 1, when the NHL once again takes to the ice, and continuing through the first two rounds…

It’s only July, but with its multitude of challenges, including a global pandemic, 2020 already feels like as though it’s been dragging on for at least a decade. That’s likely left many people gasping for a vacation. But thanks to Covid-19, summer getaway options are more limited than we’re all used to. Ikea in Dubai…

You can’t release a song titled “Whoppa” and expect Burger King not to notice. U.K rap artist Tinie Tempah discovered that fact when the chain reached out on Twitter to suggest a collab. The result is a wild track launch campaign created by agency BBH in London. Burger King has printed special QR codes on…

In celebration of Bugatti’s 110th anniversary, the brand has rolled out a car fit for future customers. Bugatti is debuting the Baby II, an homage to a mini-car named Baby created by founder Ettore Bugatti for his son, and eventually sold to 500 kid drivers in the 1920s and ’30s. Similarly, this time around, the…

Taking on Big Alcohol brands like Constellation, Diageo and Pernod Ricard can be formidable for any small-batch liquor brand. And the three-tier system, by which the maker of an internationally produced spirit has to work with an importer (1) which then has to go to a distributor (2) before the product gets to the retailer…