Data-Labor-Technology

Taking on Big Alcohol brands like Constellation, Diageo and Pernod Ricard can be formidable for any small-batch liquor brand. And the three-tier system, by which the maker of an internationally produced spirit has to work with an importer (1) which then has to go to a distributor (2) before the product gets to the retailer…

Univision kicked off the first-ever bilingual hashtag challenge on TikTok Tuesday, as well as the first by a Spanish-language television network, to back its upcoming Premios Juventud (Youth Awards). Fans have until Thursday (July 30) to dance to “Tattoo,” the hit single from Puerto Rican singer, rapper and songwriter Rauw Alejandro, and post it to…

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Eric Wheeler, CEO at 33Across. We’ve all had to take a huge pause in common everyday functions of life during this coronavirus pandemic: how we live and work. How our… Continue reading »

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In the latest dust-up between Twitter and President Donald Trump’s family, the social media company limited Donald Trump Jr.’s account functionalities for 12 hours and forced him to delete a video that spread misinformation about the Covid-19 pandemic. During the 12-hour period, Trump Jr. could browse Twitter and send direct messages to his followers but…

Omnicom mitigated the impacts of the COVID-19 pandemic on its business in part by cutting 6,100 jobs across its network in the second quarter, the company said Tuesday during its earnings call. Omnicom also froze hiring, eliminated salary increases, implemented voluntary pay cuts across its agencies and participated in government subsidy programs in 35 markets.… Continue reading »

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As directed by President Trump, the Commerce Department has petitioned the FCC for regulations that would tie web companies’ legal protections to their editorial policies.

The drug developer and marketer, with revenues of $22-plus billion last year, spent over $335 million in measured media in the U.S. last year, according to Kantar.

More than two-thirds of American parents say they are concerned about the things advertised to their children YouTube, according to findings of a new study analyzing parental concern about their
children’s “screen time,” released this morning by the Pew Research Center. The concerns are most acute among Hispanic households, as well as households with children ages 5-11 vs. those with children
under the age of five.

Did you know businesses can add an Order Food button to their Instagram profiles? This allows visitors to quickly order food by visiting a business’ page. Our guide will show you how to add an Order Food button to your Instagram profile. Note: These screenshots were captured in the Instagram application on iOS. Step 1:…

After a tough Q2, McDonald’s sees an opportunity to grow market share and accelerate recovery by bolstering its marketing spend. McDonald’s will add $200 million in incremental marketing spend for the rest of the year across the US and its top international markets, CEO Chris Kempczinski said during its earnings call Tuesday. The amount is… Continue reading »

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