Data-Labor-Technology

The Trade Desk is building out the second iteration of its Unified ID, an open-source sign-on solution for the open web that the entire digital industry can shape and ultimately participate in. The largest independent demand-side platform ruffled feathers with the first version of its Unified ID product, which used third-party cookies, but Google’s decision…

This year is changing the way marketers approach the customer experience, and that includes evolving how it’s measured. In conversation with Adweek’s emerging tech reporter Patrick Kulp at our NexTech 2020 virtual summit, Jennifer Chase, svp of global marketing at analytics and artificial intelligence firm SAS, discussed how brands should go beyond attribution to modernize…

The U.S. and world ad economies will contract 6.3% and 9.4%, respectively, according to a consensus of the Big 3 agency holding company forecasters that have revised their outlooks in the aftermath of
the COVID-19 pandemic, as well as the U.S. and global economic recessions. The consensus, which could well change as other key industry forecasters weigh in, or as the Big 3 fine-tune their estimates
further, is a simple average of revised outlooks by WPP’s GroupM and IPG Mediabrands’ Magna in June, and Publicis Media’s Zenith on Monday.

For its August 5 launch, VENN will be featured for free on Amazon’s Twitch, YouTube, Facebook Gaming and Twitter as well as CTV platforms. For gamers and advertisers alike, this distribution could
make all the difference.

OpenAP, the largest advanced television advertising platform in the U.S., is building out its cross-platform measurement offerings just as streaming is set to take off. OpenAP already operates a linear and digital marketplace where advertisers can find cross-publisher audience segments. Now, it’s partnered with iSpot.TV to provide post-campaign reporting across all TV screens. “[The partnership]…

OpenAP is enabling attribution within its advanced TV marketplace via an iSpot partnership. OpenAP is a consortium of TV networks – AMC Networks, Fox, NBCUniversal, ViacomCBS, The Weather Channel and Univision – that allow advertisers to buy standardized audiences across all of them. Now, buyers purchasing inventory in the OpenAP Market can do a single,… Continue reading »

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In this moment of racial reckoning, with gross inequities finally being spoken about openly, many corporate leaders are turning to their chief diversity officer as a lifeline. Some who lag behind the times are looking to hire for this role for the first time ever. Is that what this moment calls for? No. For too…

The 2020 honorees of the Adcolor awards are here, and Adweek has an exclusive first look. Since 2007, the Adcolor awards have celebrated the best and brightest diversity champions and professionals of color in the creative industries, and this year, there’s more to celebrate than ever. In partnership with Adweek, Adcolor will be honoring the…

Ad management firm Freestar said Tuesday it has acquired Chocolate’s app mediation platform so it can serve more mobile app publishers. Terms were not disclosed. Freestar is largely a services company that performs tasks such as setting up header bidding and optimizing yield for about 400 desktop and mobile web publishers. But the fast-growing company… Continue reading »

The post Freestar Acquires Chocolate’s App Mediation Tech And Expands Into The App World appeared first on AdExchanger.

From Covid conspiracies to election scams, automated advertising software plays a large—and largely unseen—role.