Data-Labor-Technology

On Monday, it was revealed that 14 Miami Marlins players and coaches have been infected with COVID-19. Over the weekend, the Miami team played a 3-game series with the Phillies, and infections could
have been transmitted to them.

After just one weekend of baseball, the possibilities for live sports are again in question during the era of Covid-19 as more than a dozen Miami Marlins players and coaches tested positive for the virus. So what are sports marketers (and sports fans) to do? According to Shizuka Suzuki, assistant vp of sponsorships and experiential…

Tomorrow’s the day for the hearing, which some expect will find the industry “has skirted federal competition laws because the protections haven’t kept pace with the digital age.”

This article is sponsored by Xandr. Recent growth in streaming video viewership around the world has been stunning, leading many advertisers to question how and where to reallocate or complement linear TV budgets, or extend digital display and video into streaming video. But the landscape is rife with confusing acronyms, layers of opaque content licensing… Continue reading »

The post A Review Of Key Terms And Emerging Best Practices In Connected TV appeared first on AdExchanger.

Advanced ad marketplace OpenAP has inked an agreement with iSpot.tv giving agencies and advertisers real-time TV attribution and OTT measurement.

After four long months, the country’s major sports leagues are finally roaring back to life. The MLB season began last week, the NBA resumes play on Thursday and the NHL returns on Saturday. As the dormant sports ad sales marketplace heats up–with billions in sports revenue up for grabs once again–NBC Sports is sharing the…

Regis Philbin came from a generation of TV personalities and entertainers whose mantra seemed to be “keep working, never retire.”

Merkle on Tuesday will release its Q2 2020 Digital Marketing Report. Its digital marketing forecast estimates the market fared much better than most anticipated. “The big story for the quarter is
Amazon turning off their advertising in late March,” said Mark Ballard, vp research at Merkle, and keeping it off for 12 weeks through mid-June.