It was the co-founders’ vision for the future that sealed the deal in getting Kenny Mitchell to join Snap Inc. as CMO in 2019. The former Gatorade and McDonald’s marketing executive was eager to jump in and help drive the growth of both the community and the advertiser base through brand storytelling as Snapchat’s first-ever…
Dr. Fauci’s Disastrous Opening Day Pitch Just Became a Home Run Trading Card for Topps
It’s a good thing Dr. Anthony Fauci has a secure job heading up the National Institute of Allergy and Infectious Diseases, because Major League Baseball won’t be signing him anytime soon. On July 23, fans will recall, the revered physician and pandemic authority jogged out to the mound at Nationals Park in Washington, D.C., and…
Why Freedom of Speech Does Not Equal Freedom to Monetize
Amid an organized effort to boycott Facebook for mismanaging hateful and misleading content on its platform, Unilever was one of the first major companies to put a pause on its U.S. social media ad spend. Those measures are in place until the end of 2020. During Adweek’s NexTech 2020 virtual summit, the British-Dutch CPG manufacturer…
Ad Buyers Are Finally Getting Log-Level Data, but Transparency Has Its Difficulties
Supply-side platforms are starting to bring more transparency to the dynamics of online ad auctions, but existing operations across the supply chain can slow the adoption of these offerings. Media buyers have been asking SSPs for log-level data–detailed information about the ad auctions in which they participate–in earnest for the last two years as a…
C2 Ventures’ First Investment Boostr Raises $7M At Triple The Valuation
The tech investment fund C2 Ventures (C2V), founded by mobile ad tech entrepreneur Chris Cunningham, said Monday that one of its previous investments – Boostr – raised $7 million, at a valuation that triples what it had last year. Boostr founder and CEO Patrick O’Leary did not disclose terms of the deal or the company’s… Continue reading »
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The Readers Have Spoken: Verizon Media Scores Top Honors
Formerly known as Oath, Verizon Media has spent the last year and a half reshaping its ad-tech stack into one of the most widely used services across digital advertising. It’s recently brought native inventory into its DSP, meaning marketers now have access to omnichannel supply, and it’s developed a connected TV measurement tool to help…
Friends, Love Life Are HBO Max’s Most Popular Shows Since Launch
A week after parent company AT&T revealed early subscriber numbers for HBO Max, the streaming service has shared which titles have been most popular since its rollout two months ago. Not surprisingly, Friends has been the No. 1 performing show on the platform, followed by the original series Love Life, starring Anna Kendrick. The Big…
After the Cookie, Kochava and LiveIntent Bet on First-Party Data
The ad-tech industry’s largest players have called time on third-party cookies, the historic common currency that has enabled online ad targeting and measurement for over 25 years, prompting an industrywide scramble to prepare for what’s next. Confirmation of this seismic change came earlier this year when Google announced it will cease support of third-party cookies…
Pinterest Search Trends Show How Couples Adjusted Wedding Plans Due to Covid-19
Pinterest shared some insights on how the coronavirus pandemic has skewed wedding-related searches on its platform and how marketers in different sectors can help fill in the gaps. The company said in a statement, “Since the pandemic hit, the wedding industry is one of many that has been hugely impacted, as brides and grooms have…