Data-Labor-Technology

The coronavirus pandemic and the run-up to the eventual boycott by some brands of advertising on Facebook, Instagram and other social platforms took their toll on paid advertising trends in the second quarter of 2020, while a surge in the usage of video was the largest development for brands organically, according to the Social Media…

A month ago, Panera Bread began offering a free MyPanera+Coffee subscription through Labor Day for anyone who signed up for the service on the fast casual chain’s app. The promotion, which began June 22 to remind customers about the subscription service, is all part of the bakery’s plan to incorporate a recurring revenue model similar…

LONDON–Engine, a London-based agency, has found a clever way to make captive animals relatable–by taking people’s frustrations about life in lockdown and putting their words into the mouths of caged, animated creatures. Called “Creature Discomforts: Life in Lockdown” the ad, created for wildlife charity the Born Free Foundation, uses real interviews with people from during…

Consent management platform (CMP) vendors are largely overpromising what their solutions can do out of the box, earning them an unflattering spot in Gartner’s most recent Hype Cycle report. The report, released Monday, is Gartner’s first Hype Cycle study focused solely on digital advertising. In Gartner’s view, CMPs are just about to reach the “peak… Continue reading »

The post Gartner: CMPs Aren’t Always All They’re Cracked Up To Be appeared first on AdExchanger.

Technology has been the boon and bane of our lives for decades now, and everyone has an opinion on which companies are getting it right. This week’s issue of Adweek highlights your favorites with our Readers Choice Best of Tech 2020 list, and David Griner is joined by guest co-host Nicole Ortiz to talk about…

There’s really been only one way to stay engaged with customers during the Covid-19 pandemic, and that’s by building digital brands and communities. But that’s not just a crisis tactic, and with the coronavirus accelerating the trend of online shopping, social media is no longer a game businesses can afford not to play. On today’s…

U.S. ad spend is proving to be relatively resilient and is expected to decline by just 7% this year to $224.5 billion before climbing to $242.8 billion in 2021.

Let’s examine how and where you – the advertiser – are probably at fault and are doing damage to your own business.

For some time now, users with Instagram business accounts have been allowed to add a wide range of call-to-action buttons to their profiles, which let visitors do things like schedule appointments with that business. Now, businesses can also add two more action buttons to their profile, which allow visitors to purchase gift cards and order…