ESPN Posts Record Opening Night Baseball In Shortened Season

The opener pulled in the best TV ratings for a regular-season game on any network in nine years — a Nielsen-measured preliminary 4 million viewers.

Best of Ad Tech; Previewing Adweek’s NexTech Event: Monday’s First Things First

Welcome to First Things First, Adweek’s daily resource for marketers. We’ll be publishing the content to First Things First on Adweek.com each morning (like this post), but if you prefer that it come straight to your inbox, you can sign up for the email here. The 15 Most Innovative and Relevant Ad-Tech and Mar-Tech Companies,…

Simulmedia Ramps Up TV-Like Ad Efforts For Video Game Platforms, Hires EA’s Madden

The effort is intended to use Nielsen’s smart TV viewership data to help advertisers and publishers better understand how video game audiences compare to TV audiences, Simulmedia CEO Dave Morgan says.

Tealium: Digital Is An Existential Mandate During COVID-19 And CDPs Can Help

This is the ninth in AdExchanger’s “Meet the CDPs” series. Read previous interviews with mParticle, Acquia-owned AgilOne, Amperity, Segment, ActionIQ, Lytics, Bluecore and Microsoft. Evolving into a customer data platform was always part of the strategy for tag management vendor Tealium. But back in early 2012, when the company closed its $1.1 million Series AContinue reading »

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