Data-Labor-Technology

Since lockdown, we’ve been cut off from colleagues and customers alike. While goats have taken over some high streets and dolphins are back in Venice’s canals, brands are dealing with their separation anxiety by focusing on growing online communities. But how far can this take us? Can we actually build a real community online? Well,…

Some feared Apple would revoke its identifier for advertisers (IDFA) when it announced details of its upcoming iOS 14 rollout last month, which is the primary means for advertisers to target and track the effectiveness of their ads on iOS devices. Such a move would have replicated the rollout of intelligent tracking prevention, which has…

When it comes to assessing who’s delivering the best performances in advertising and marketing technology, who better to ask than the clients who rely on these companies? That was the premise of our Readers’ Choice: Best of Tech Awards, which we launched last year and which you, our readers, enthusiastically embraced. This year, the action…

While brands are spending the least amount of money on targeting esports channels ($1.5 billion compared with $59.4 billion and $15.7 billion dumped into TV and streaming marketing spend, respectively), more consumers are flocking there. And, unsurprisingly, a vast majority of these gaming consumers are Gen Z and millennials. Over a span of 12 months,…

A proposal would require 60 percent of ride-hail miles to be in electric vehicles by 2030. And the companies are on board.