Odds are most Gen Zers don’t scroll endlessly through TikTok to learn about financial terms or the structure of the American economy. That changes, though, when a 20-something-year-old uses chicken nuggets to explain negative marginal benefit and refers to a pause in the stock market as a “chill session.” Through lo-fi graphics, unconventional metaphors and…
Hearst Magazines Names Acting President Following Troy Young’s Resignation
Hearst Magazines named an interim president a day before what would’ve been Troy Young’s second anniversary in the role. Executive vice president and chief financial officer Debi Chirichella will serve in the interim position. Young resigned late Thursday after he and the company spent the week working through allegations from current and former staffers, which…
Marketing Is the Answer Whether a Company Is Thriving or Struggling During the Pandemic
The Facebook advertising boycott should, theoretically at least, be coming to an end next week. Throughout July, advertisers including Starbucks and Verizon pledged to pull ad spend from the platform to take a stand against hate speech and misinformation on the social network, which is visited by 1.6 billion people every day. Mark Penn, chairman…
Dollar Shave Club Details a Ballsy Twitter Contest to Promote Its New Ball Spray
Twitter users: Dollar Shave Club wants to remind you that your balls are in your court, and the right set could earn you $25,000. The direct-to-consumer personal grooming products retailer introduced a new product earlier this month, Ball Spray, which it described as “the solution to that swampy feeling in your shorts that comes along…
Nationalizing Italy’s Roads Is a Bridge to Nowhere
This Year’s 50 Things List From the 3% Movement Tackles Racism
Unlearning systemic racism is hard. So much of bias is unconscious and unintentional, picked up from a lifetime of subtle messaging from school, work, family and broader culture. But it’s not impossible, on a personal or corporate level, and this year’s 3% Conference aims to set attendees on the path to unlearning their inherent biases….
Facebook NPE Team’s Venue App Hits the Links With the PGA Tour
The PGA Tour is teeing up Venue, the Facebook NPE Team application that enables commentators and fans to experience live events together in a new, interactive way. The Facebook NPE Team–the NPE stands for New Product Experimentation–rolled out Venue in late May with Nascar as a partner, kicking things off with the Supermarket Heroes 500…
American Airlines: Lack Of Business Travel Will Crush Fall Demand
Relatively speaking, business started to look up for American Airlines, the company said during its Q2 earnings call Thursday. But don’t expect it to last. As the COVID-19 pandemic obliterated air travel in April, American Airlines burned nearly $100 million per day. With demand rebounding slightly in June, cash burn inched up closer to $30… Continue reading »
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Spotify Looks to Get Advertisers in the Christmas Spirit
Is it too early to start thinking about Christmas? Not for brands advertising on audio-streaming platform Spotify. The company released its Christmas in Summer: Hear the Cheer invite-only digital hub for advertisers, giving them access to key Christmas trends and audience data. Spotify shared some of those insights: November marks the global start of Christmas…
Can Google Win Back the Market Share It Lost to Amazon?
Dominance in overall search does not equate to dominance in product search. That’s a hard truth Google may have learned too late. Now, however, it’s trying to win back brands and customers by establishing itself as an Amazon alternative in ecommerce. And, in its latest bid, Google announced the sellers who use its Buy on…