NBA Finds Ways to Get Fans (Virtually) Courtside With Microsoft and Michelob Ultra
Despite living and playing inside The Bubble–the now ubiquitous term for the NBA’s socially distanced campus on Disney property in Orlando, Fla.–the National Basketball Association is finding new ways to put fans courtside. Virtually, at least. The NBA announced today a partnership with Microsoft and its Teams videoconferencing platform to welcome at least 300 fans–…
Arby’s Innovates to Produce New Ads, Using Animation and Reworking Old Footage
Fast-food chain Arby’s still has “the meats,” but in response to the pandemic, is taking a slightly unorthodox approach to how it produces its ads, said the company’s CMO Patrick Schwing in an interview with Adweek. One of its latest spots, which began airing in June, markets its pecan chicken salad sandwich. And the ad…
Why Brands Need to Avoid Being Heroes in the World’s Story
In 2012, author Thomas Kolster released his first book, Goodvertising. Eight years ago, the thinking in the book was revolutionary, and the Danish branding expert traded on his insights from people like David Droga of Droga5 and Hannah Jones, then CSO of Nike, on stages around the world, preaching the gospel of purpose and impact….
Microsoft, Look Mister Create Special Snapchat Lenses for Xbox Games Showcase
Microsoft’s Xbox gaming unit teamed up with augmented reality agency Look Mister to create 12 unique Snapchat lenses representing the biggest game reveals during the Xbox Games Showcase this week. The event marks the largest for Xbox this year and leads up to the debut of the Xbox Series X for the holiday shopping season,…
TikTok Establishes $200M Fund to Back Creators in the U.S.
TikTok revealed a $200 million TikTok Creator Fund aimed at supporting creators in the U.S. who are seeking to turn their content into a way to make a living. The video-creation platform said the goal of the fund is to enable those creators to realize additional earnings from the care and dedication they have put…
How Kantar’s Media Measurement Supports A Cookieless Ad World
The idea is to set up cookieless measurement partnerships with various companies, including Dish, Pinterest, Roku, Snap, Spotify and Twitter.
FX Aims to Entertain and Challenge Fans With First Digital Comic-Con Experience
Thousands of fans flock to San Diego Comic-Con every July, but with Covid-19 canceling this year’s massive pop culture convention, organizers have spent the past three months programming online panels, exhibit halls and activities for Comic-Con @ Home. FX Networks, which has had an experiential presence at the event for seven years, fully pivoted planned…
The Facebook Boycott For The Rest Of Us
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Kevin Ryan, CEO at Motivity Marketing. Surviving without Facebook should be easy for any advertiser to do. From a success measurement perspective, it should be just another interchangeable channel on… Continue reading »
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Disney Postpones Big Theatrical Movies, AMC Theaters Shifts U.S. Openings To Late August
Walt Disney delays movie franchise “Mulan” to next year — as well as pushing two other longer-term movie franchises — “Star Wars” and “Avatar” — to outer years.