Data-Labor-Technology

Facebook Gaming experienced significant growth in the second quarter of 2020, according to a new report from StreamElements and Arsenal.gg, a live streaming data and analytics platform. The number of hours watched on Facebook Gaming increased by 75% in the second quarter of 2020 from the first quarter, reaching a peak of 342 million hours…

Big agency stocks continue trading below pre-COVID-19 levels, but at least one equity research group has revised its outlook upward citing strong second quarter results by Publicis this week. While
the report from BMO Capital Markets is an improvement over Wall Street’s current consensus outlook for the ad industry it nonetheless cautions that it remains “in transition at best.

Sparc Group, the retail operating platform controlled by brand management firm Authentic Brands Group and mall operator Simon Property, won the stalking horse position in a bid to buy Brooks Brothers with a $305 million offer as part of that retailer’s Chapter 11 bankruptcy process. The stalking horse nature of the asset purchase agreement, which…

King Arthur Baking Company is in the rare position of being more relevant than ever during the COVID-19 pandemic. The company, which rebranded from King Arthur Flour this week after 230 years, has been a staple in bread bakers’ pantries for decades. This spring, it gained prominence as bread baking became a popular pastime during… Continue reading »

The post King Arthur Baking Co.’s Bill Tine On The Quarantine Baking Craze And Flour’s DTC Future appeared first on AdExchanger.

At the end of 2019, Goodby Silverstein & Partners snapped up a couple of pieces of Boston Beer Company’s business: Truly Hard Seltzer and Samuel Adams beer. Out of the brand’s portfolio, the latter is likely the one that connects most deeply with Boston’s history and roots. For years, a good portion of the beer’s…

Throughout everyday life, we absorb everything we see around us, and the language used by our favorite brands filters down into our own vocabulary. Seeing The Dixie Chicks’ drop the “Dixie” from their name and sports teams like The Washington Redskins embrace a rebrand reinforces the fact that people are becoming more aware of the…

Plus: An interview from the archives, the most-read story in WIRED history, and bottled-up screams.

Industry interest in “brand safety” has taken a nose dive as interest begins spiking in “online video marketing,” “streaming media,” and yes, even “print collateral” media.

Google Shopping yesterday announced it was eliminating commission fees for retailers and is opening its platform to third-party providers such as PayPal and Shopify.