The latest platform to throw its hat into the stories ring is … ESPN? While the sports giant isn’t a social platform by definition, it maintains a presence across social platforms worldwide, but its new ESPN Stories format is actually part of its application. The company called ESPN Stories its most significant content-driven release since…
‘Twilight Zone’ Foresaw World Where Grown-ups Fear Children
Trader Joe’s? Meet “Twilight Zone” creator Rod Serling, who forecast a time when a giant food retailer would cave in to a teenager’s criticism.
Creating an Ad Jingle Is a Different Process When It’s for TikTok
Going back to advertising’s roots, one creative agency has found success in developing jingles–for social media platforms. Despite the 15 seconds TikTok requires its users to keep to, a number of brands have developed their own jingles on the platform to widespread success. E.l.f. Cosmetics created a TikTok challenge last October based on an original…
Taboola’s Merger With Outbrain Gives Publishers One Less Choice
The merger means less choice in content-recommendation providers, though publishers have many other ways to generate online revenue.
Troy Young Resigns; Inside the Rebirth of Halo Marketing: Friday’s First Things First
Welcome to First Things First, Adweek’s daily resource for marketers. We’ll be publishing the content to First Things First on Adweek.com each morning (like this post), but if you prefer that it come straight to your inbox, you can sign up for the email here. Hearst Magazines President Resigns After Allegations of Inappropriate Behavior There’s…
With Always-On Channels, Streamers Are Looking More and More Like Traditional TV
NBCUniversal streamer Peacock came onto the scene nationally last week with plenty of the usual on-demand programming options. But one of its most talked-about features is one that felt solidly rooted in the company’s traditional television roots: live channels. These always-on channels–of which there are more than two dozen arranged in a familiar TV grid…
Pearls Before Swine by Stephan Pastis for Fri, 24 Jul 2020
Dilbert by Scott Adams for Fri, 24 Jul 2020
IMVU On Applying Automation To Digital Media During The COVID-19 Era
Lomit Patel, VP of growth at IMVU, a 3D avatar-based social networking universe, was already planning for an economic downturn in 2017. Growth marketing, he said, is as much about expansion as it is about mitigating risk. “I never only think about the moment, I think 12 to 18 months out,” said Patel, who joined… Continue reading »
The post IMVU On Applying Automation To Digital Media During The COVID-19 Era appeared first on AdExchanger.
Comic: Virus Protection
A weekly comic strip from AdExchanger that highlights the digital advertising ecosystem…
The post Comic: Virus Protection appeared first on AdExchanger.