Turkey Retreats From Modernity
Can Fake Crowds Outperform The Players?
If Fox Sports called and put me in charge of fake crowds as background for games, here are some crowds I would superimpose.
Washington Redskins Share Underwhelming New Team Name and Logo on Social Media
For now, the Washington D.C.-based Washington Redskins will be known simply as the Washington Football Team. Sports fans and activists alike have been breathlessly anticipating the new name of the franchise ever since it announced in July that it would drop the controversial name. On Thursday, the team finally made its move–at least temporarily–and rebranded…
CPG Marketers Discuss Covid-19 Strategies and What Might Last Past the Pandemic
Since the Covid-19 outbreak began, demand for shelf-stable packaged food has surged, providing a boost in revenue for CPG manufacturers such as General Mills, Conagra Brands and the Campbell Soup Company. Beverage-based companies, meanwhile, have had mixed results, with the temporary closures of bars, restaurants, movie theaters and sports stadiums cutting into sales. In this…
Square Parlays Its Small Business Aid Initiative Into a National TV and Radio Campaign
After spending the first stretch of the pandemic featuring thousands of small businesses across the country on its social channels, Square is turning the effort into its first national television and radio campaign. The ads will highlight six of those local enterprises, ranging from California’s only Black and female-owned roofing company to a century-old family-run…
No More Commission Fees for Sellers Using Buy on Google
Sellers using the Buy on Google checkout experience will no longer have to pay commission fees, and the platform is being opened up to third-party providers, the company said Thursday. This follows April’s move to provide free product listings in the Google Shopping tab for merchants affected by the coronavirus pandemic, and a similar move…
What Brands Can Do to Foster More Inclusive Workplaces
The Covid-19 pandemic has underscored the need to recognize and amplify the disabled community, especially as this community has faced a heightened concern in contracting the virus. Now that stores and offices around the country are beginning to reopen, there is an opportunity to foster inclusivity and create individualized opportunities for the developmentally disabled to…
Publicis Was Finally On A Roll In North America Before COVID-19 Hit
Publicis Groupe, after years of struggling in North America, was on its way back to positive performance at the beginning of Q2. Then COVID-19 hit, and organic growth declined 6.8% for the quarter and 3.3% for the first half of the year. “We were really off to a good 2020,” CEO Arthur Sadoun said on… Continue reading »
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Tissues and Toilet Paper Cushion Kimberly-Clark’s Q2 Revenue
Kimberly-Clark beat forecasts with quarterly net sales that inched up to $4.6 billion, thanks to its paper-based line of products. In total, the CPG manufacturer’s consumer tissue segment, which includes brands such as Kleenex, Viva and Scott, increased 12% to $1.6 billion for the three months ending June 30. “In North American consumer tissue, organic…