Data-Labor-Technology

The Covid-19 pandemic has underscored the need to recognize and amplify the disabled community, especially as this community has faced a heightened concern in contracting the virus. Now that stores and offices around the country are beginning to reopen, there is an opportunity to foster inclusivity and create individualized opportunities for the developmentally disabled to…

Publicis Groupe, after years of struggling in North America, was on its way back to positive performance at the beginning of Q2. Then COVID-19 hit, and organic growth declined 6.8% for the quarter and 3.3% for the first half of the year. “We were really off to a good 2020,” CEO Arthur Sadoun said on… Continue reading »

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Kimberly-Clark beat forecasts with quarterly net sales that inched up to $4.6 billion, thanks to its paper-based line of products. In total, the CPG manufacturer’s consumer tissue segment, which includes brands such as Kleenex, Viva and Scott, increased 12% to $1.6 billion for the three months ending June 30. “In North American consumer tissue, organic…

This article charts the coronavirus pandemic’s ongoing effect on the digital ad industry – from publishers to vendors, marketers and agencies. We will continuously update this story as more developments become public. July 23 Google Hands Out $39.5M In Relief To Local News Pubs The Google News Initiative (GNI), a program that provides financial support… Continue reading »

The post Live Industry Updates: Google Grants $39.5M To Local News Pubs appeared first on AdExchanger.

While there’s still a lot of uncertainty around how students will be returning to school this fall and in what capacity amid the pandemic, parents are expecting to spend more than ever to prepare for the possibility of remote learning. Two reports released this month–one by the National Retail Federation and another by Morning Consult–showed…

As brands increasingly look for diversity in the teams that create their marketing, the question is often whether the firm itself truly has a diverse makeup–or whether it just hired a few contractors to look more diverse for a project. The Association of National Advertisers is trying to take some of the mystery out of…

Unilever’s sales and marketing channels are shifting rapidly during the pandemic, and these changes will be a permanent part of the business, executives told investors on the company’s earnings report on Thursday. “Online shopping, especially online grocery shopping, will not revert to pre-COVID levels once social restrictions are no longer in place,” said CEO Alan… Continue reading »

The post Unilever Overhauls Advertising And Innovation For Post-COVID World appeared first on AdExchanger.

When brand strategist Jeremy Schumann saw that Carole Baskin, one of the controversial subjects of Netflix’s much-memed hit documentary Tiger King, was offering to record custom video messages through the Cameo app for only $120, he knew he had to jump at the chance. Schumann, who’s done agency work for brands like Nike, Airbnb and…

Scout, Amazon’s autonomous six-wheeled delivery device, is expanding its routes to “select customers” in Atlanta and Franklin, Tenn. According to a blog post, Amazon is “starting with a small number” of the devices in each city, and they will deliver during daylight hours Monday to Friday. As of January 2019, Amazon had six Scouts in…