Data-Labor-Technology

Having debuted nearly 20 years ago, the Halo franchise is one of the most established in video game history. That’s both its biggest strength and biggest weakness when it comes to marketing a new installment of the game. Each new installment and each new marketing campaign supporting it must live up to the expectations of…

Once Apple’s IDFA becomes opt-in for consumers, its utility to advertisers will be greatly limited. But what does this new policy mean for Facebook and its powerful, lucrative Audience Network? As one source told senior editor Allison Schiff, targeting on Audience Network is all but dead. But does that mean it’s the end? In this… Continue reading »

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Following Wednesday’s news that the U.S. Department of Justice won’t get in the way of the merger of Taboola and Outbrain, the digital advertising platforms are now are gearing up for global scrutiny. The DoJ’s decision, confirmed to Adweek by sources in the know, comes at an interesting crossroads and speaks to the priorities of…

After a six-month search, Hallmark Channel has found its new leader. Wonya Lucas has been named president and CEO of Crown Media Family Networks, and will oversee the three Hallmark linear networks–flagship Hallmark Channel, Hallmark Movies & Mysteries and Hallmark Drama–as well as the company’s streaming service, Hallmark Movies Now. Her first day will be…

Publicis Groupe reported a steep organic growth decline for the second quarter of 2020, as anticipated, but CEO Arthur Sadoun retained a positive outlook. “We have demonstrated this morning that we have strong fundamentals to weather the crisis,” Sadoun told Adweek, citing Publicis Groupe’s services, country model, the global rollout of connectivity platform Marcel and…

Ascena Retail Group, the parent of brands such as Ann Taylor and Loft, filed for Chapter 11 bankruptcy protection this morning in Virginia, the company announced. Tied to the bankruptcy is a restructuring agreement with a majority of its secured lenders, under which Ascena would reduce its debt by about $1 billion, swapping it out…

In the past two months, longstanding debates about the role of social media companies in policing hate speech have come to a head. Twitter and Reddit have cracked down on hate speech and content that incites violence, while Facebook is facing an all-out advertiser boycott organized by civil rights groups critical of its lack of…

The pandemic forced me to rearrange my whole life, from hygiene habits to shopping patterns to family traditions. Everything feels like it has changed, and the numbers show I’m not alone. Our data shows 84% of people plan to maintain the routines they adopted during the Covid-19 crisis even after the crisis is over. This…

Amid the pandemic, global consumer goods giant Unilever has experienced both spikes and dips in demand across its various product categories. While total underlying sales declined 0.3% for the quarter ending June 30, beating analysts’ expectations, the maker of Dove soap and Hellmann’s mayonnaise also saw revenue in North America climb 9.5% during the same…