Kimberly-Clark beat forecasts with quarterly net sales that inched up to $4.6 billion, thanks to its paper-based line of products. In total, the CPG manufacturer’s consumer tissue segment, which includes brands such as Kleenex, Viva and Scott, increased 12% to $1.6 billion for the three months ending June 30. “In North American consumer tissue, organic…
Live Industry Updates: Google Grants $39.5M To Local News Pubs
This article charts the coronavirus pandemic’s ongoing effect on the digital ad industry – from publishers to vendors, marketers and agencies. We will continuously update this story as more developments become public. July 23 Google Hands Out $39.5M In Relief To Local News Pubs The Google News Initiative (GNI), a program that provides financial support… Continue reading »
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Back-to-School Spending Projected to Break Records, but Consumers Are Shifting What They Buy
While there’s still a lot of uncertainty around how students will be returning to school this fall and in what capacity amid the pandemic, parents are expecting to spend more than ever to prepare for the possibility of remote learning. Two reports released this month–one by the National Retail Federation and another by Morning Consult–showed…
ANA Launches List of Diversity-Certified Agencies
As brands increasingly look for diversity in the teams that create their marketing, the question is often whether the firm itself truly has a diverse makeup–or whether it just hired a few contractors to look more diverse for a project. The Association of National Advertisers is trying to take some of the mystery out of…
Unilever Overhauls Advertising And Innovation For Post-COVID World
Unilever’s sales and marketing channels are shifting rapidly during the pandemic, and these changes will be a permanent part of the business, executives told investors on the company’s earnings report on Thursday. “Online shopping, especially online grocery shopping, will not revert to pre-COVID levels once social restrictions are no longer in place,” said CEO Alan… Continue reading »
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This Brand Strategist Enlisted Tiger King’s Carole Baskin to Help Him Land a Job at TikTok
When brand strategist Jeremy Schumann saw that Carole Baskin, one of the controversial subjects of Netflix’s much-memed hit documentary Tiger King, was offering to record custom video messages through the Cameo app for only $120, he knew he had to jump at the chance. Schumann, who’s done agency work for brands like Nike, Airbnb and…
Amazon’s Scout Delivery Bot Expands Its Contact-Free Footprint
Scout, Amazon’s autonomous six-wheeled delivery device, is expanding its routes to “select customers” in Atlanta and Franklin, Tenn. According to a blog post, Amazon is “starting with a small number” of the devices in each city, and they will deliver during daylight hours Monday to Friday. As of January 2019, Amazon had six Scouts in…
Why Apple Store Closures May Tell Us Where Covid-19 Will Hit Next | WSJ
Inside the Cinematic, Incredibly Detailed Rebirth of Halo Marketing
Having debuted nearly 20 years ago, the Halo franchise is one of the most established in video game history. That’s both its biggest strength and biggest weakness when it comes to marketing a new installment of the game. Each new installment and each new marketing campaign supporting it must live up to the expectations of…
The Big Story: Apple Vs. Facebook
Once Apple’s IDFA becomes opt-in for consumers, its utility to advertisers will be greatly limited. But what does this new policy mean for Facebook and its powerful, lucrative Audience Network? As one source told senior editor Allison Schiff, targeting on Audience Network is all but dead. But does that mean it’s the end? In this… Continue reading »
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