As brands increasingly look for diversity in the teams that create their marketing, the question is often whether the firm itself truly has a diverse makeup–or whether it just hired a few contractors to look more diverse for a project. The Association of National Advertisers is trying to take some of the mystery out of…
Unilever Overhauls Advertising And Innovation For Post-COVID World
Unilever’s sales and marketing channels are shifting rapidly during the pandemic, and these changes will be a permanent part of the business, executives told investors on the company’s earnings report on Thursday. “Online shopping, especially online grocery shopping, will not revert to pre-COVID levels once social restrictions are no longer in place,” said CEO Alan… Continue reading »
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This Brand Strategist Enlisted Tiger King’s Carole Baskin to Help Him Land a Job at TikTok
When brand strategist Jeremy Schumann saw that Carole Baskin, one of the controversial subjects of Netflix’s much-memed hit documentary Tiger King, was offering to record custom video messages through the Cameo app for only $120, he knew he had to jump at the chance. Schumann, who’s done agency work for brands like Nike, Airbnb and…
Amazon’s Scout Delivery Bot Expands Its Contact-Free Footprint
Scout, Amazon’s autonomous six-wheeled delivery device, is expanding its routes to “select customers” in Atlanta and Franklin, Tenn. According to a blog post, Amazon is “starting with a small number” of the devices in each city, and they will deliver during daylight hours Monday to Friday. As of January 2019, Amazon had six Scouts in…
Why Apple Store Closures May Tell Us Where Covid-19 Will Hit Next | WSJ
Inside the Cinematic, Incredibly Detailed Rebirth of Halo Marketing
Having debuted nearly 20 years ago, the Halo franchise is one of the most established in video game history. That’s both its biggest strength and biggest weakness when it comes to marketing a new installment of the game. Each new installment and each new marketing campaign supporting it must live up to the expectations of…
The Big Story: Apple Vs. Facebook
Once Apple’s IDFA becomes opt-in for consumers, its utility to advertisers will be greatly limited. But what does this new policy mean for Facebook and its powerful, lucrative Audience Network? As one source told senior editor Allison Schiff, targeting on Audience Network is all but dead. But does that mean it’s the end? In this… Continue reading »
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The U.S. Is on Board, but Will Taboola-Outbrain Merger Hold up to Global Scrutiny?
Following Wednesday’s news that the U.S. Department of Justice won’t get in the way of the merger of Taboola and Outbrain, the digital advertising platforms are now are gearing up for global scrutiny. The DoJ’s decision, confirmed to Adweek by sources in the know, comes at an interesting crossroads and speaks to the priorities of…
Wonya Lucas Named Hallmark Channel CEO
After a six-month search, Hallmark Channel has found its new leader. Wonya Lucas has been named president and CEO of Crown Media Family Networks, and will oversee the three Hallmark linear networks–flagship Hallmark Channel, Hallmark Movies & Mysteries and Hallmark Drama–as well as the company’s streaming service, Hallmark Movies Now. Her first day will be…
Publicis Groupe Reports 13% Decline in Q2 Organic Growth
Publicis Groupe reported a steep organic growth decline for the second quarter of 2020, as anticipated, but CEO Arthur Sadoun retained a positive outlook. “We have demonstrated this morning that we have strong fundamentals to weather the crisis,” Sadoun told Adweek, citing Publicis Groupe’s services, country model, the global rollout of connectivity platform Marcel and…