Data-Labor-Technology

It’s shaping up to be another rough quarter for traditional television giants, whose advertising businesses have been decimated by the postponement and cancellation of televised sporting events and whose theatrical releases have been put on hold due to the ongoing effects of the Covid-19 pandemic. For AT&T, that translates into an estimated $510 million revenue…

More than 14 million kids and adults attend camp each year, according to the American Camp Association, but the Covid-19 pandemic has made the summer pastimes quite different in 2020. With large, in-person gatherings still unsafe, online camps from home have become a temporary new norm. Brands have hopped on the trend–launching free, interactive programs…

As part of an effort to make programmatic media buys even more transparent, independent audience exchange OpenX is launching a new system making it easier for advertisers and agencies to access server
log-level reporting to analyze their buys. The system, aptly dubbed BIDS (for Bidding Intelligence Data Set), enables buyers to access their log data directly via cloud data platform Snowflake.

The agency is teaming with Atlanta filmmaker Sherri Daye Scott and local artists to add masks to faces on street art in areas of the city particularly hard hit by the pandemic.

In today’s climate of uncertainty and social unrest, marketers must make every move with authenticity. That’s the approach stressed by Verizon CMO Diego Scotti during his chat with Lisa Granatstein, editor and svp of programming for Adweek Presents: The Way Forward. Scotti touched on Verizon’s core values, which he said have been reinforced during the…

Twitter reported record user growth in the second quarter of 2020, but its revenue fell short of industry estimates. The company reported 186 million monetizable daily active users (mDAU)–or daily users who can view ads–an increase of 34% year over year for the same quarter. It was the “highest quarterly year-over-year growth rate we’ve delivered,”…

Dozens of agencies, media companies, researchers and technology companies have met the requirements to be listed on the first ever “Certified Diverse Suppliers for Advertising and Marketing” list
released today by the Association of National Advertisers. More than 100 companies have qualified for the initial list.

Brand marketers spending on data climbed 6% in 2019, with stronger gains for digital, per IAB.

Shake Shack’s latest community outreach effort, a virtual summer Shack Camp, was created for both kids and kids at heart and born out of the challenges the company’s employees are facing in balancing work and family during the pandemic, according to the fast casual chain’s CMO, Jay Livingston. That’s particularly true now that school’s out…

Major league sports have long had “virtual” billboards, signage and other forms of superimposed advertising, but beginning with the start of its Major League Baseball coverage July 25, Fox will
introduce “virtual fans.”