Facebook Tests a New Page Layout for Its Mobile App

Facebook is testing a new look for pages on its flagship mobile application. The social network said the test has been ongoing with “a handful” of public figures, including actors, authors, bands, books/novels and creators. Facebook added that the test is being expanded to a small percentage of English-language pages, which will include a small…

Havas Releases US Diversity Workforce Data as Part of Plan to Combat Racism

Havas has released the makeup of its U.S. workforce, the latest holding company to do, in a bid to be more transparent about how diverse it is. According to the data, 2.67% of employees who hold executive or director roles at Havas are Black, 8.24% are Hispanic or Latino and 5.79% are Asian. Across the…

Apple’s Sweet Lullaby Promises 100% Carbon Neutrality by 2030

After delivering one of the most hilarious ads about working from home just two weeks ago, Apple has released another ad–only this time, it stars a baby and soothes with a lullaby about tackling environmental messes with planet-sized plans. This lullaby isn’t sung; it’s spoken. Cooing in a whisper, the narrator introduces the viewer to…

Americans Are Wary of Social Platforms’ Power and Influence Over Politics

Adults in the U.S. believe social media platforms have too much power and influence when it comes to politics, and nearly one-half feel like more government regulation over the sector is necessary, according to a new survey from Pew Research Center. The think tank polled 4,708 U.S. adults between June 16 and 22, finding that…

The Mediaocean-4C Merger, With CEOs Bill Wise And Lance Neuhauser

Subscribe to AdExchanger Talks on iTunes, Google Play, Spotify, Stitcher, SoundCloud or wherever you listen to podcasts. Mediaocean CEO Bill Wise has strong words for The Trade Desk. This week on AdExchanger Talks, Wise sits for a joint interview alongside Lance Neuhauser, CEO of 4C, which Mediaocean has agreed to acquire for approximately $200 million.Continue reading »

The post The Mediaocean-4C Merger, With CEOs Bill Wise And Lance Neuhauser appeared first on AdExchanger.

Index Exchange Joins Prebid as Identity Crisis Persists

Independent ad tech is getting a boost as it scrambles to find a new way to monetize the open web. Index Exchange, one of the most widely used supply-side platforms, has joined Prebid, a coalition of ad-tech companies that standardizes programmatic monetization. With third-party cookies on the decline, the digital advertising industry is searching for…

Unicef Teams Up With Bob Marley’s Family in TikTok Fundraising Drive

It was the viral success of the ALS Ice Bucket Challenge back in 2014 that first proved just how powerful social media can be for charity fundraising. Since then, many organizations have looked to mobilize people online in order to drive donations-and now Unicef is looking to raise funds for coronavirus with a new #OneLoveChallenge….

Workplace From Facebook Updates Desktop Experience, Including Dark Mode

Enterprise solution Workplace From Facebook detailed improvements to its desktop experience, as well as its rebuilt Workplace Chat iOS application and the addition of dark mode to both. For the web, in addition to dark mode, a new full-width mode enables desktop users to minimize white space while working on larger monitors. Workplace From Facebook…