Data-Labor-Technology

This article is sponsored by Criteo. Consider being suddenly plunged into unfamiliar territory. Tom Hanks’ character surveying his island in “Castaway” comes to mind. Whether you’re alone on an island or are a publisher contemplating your next move, it’s essential to identify the elements for survival. Since we don’t yet have the full set of tools to face a future with… Continue reading »

The post Cast Away But Not Lost: How Publishers Can Navigate Their New Surroundings appeared first on AdExchanger.

As the coronavirus crisis reached the U.S. in March, sending many businesses into an economic spiral, King Arthur Flour became an early (bread)winner, seeing sales rise like the sourdough bread that bored quarantined consumers couldn’t stop baking–up more than 2,000% year-over-year. “From my perspective, baking is the new baseball–it’s become the national pastime,” Karen Colberg,…

President Donald Trump’s reelection campaign has occasionally sparked reactions ranging from mockery to outrage due to its image selections in recent Facebook ads. A campaign ad vowing to “protect” a statue of Jesus earlier this month–amid national debate over the removal of statues glorifying Confederate leaders and slavery–oddly used a photo of Rio de Janeiro’s…

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Ruben Schreurs, CEO at Digital Decisions. In the early 1950s, Malcolm Purcell McLean stood in a massive line of trucks waiting to be offloaded by dock workers. The tedious process… Continue reading »

The post What The Inventor Of The Shipping Container Can Teach Us About Platform Data appeared first on AdExchanger.

Meredith Kopit Levien will assume the role of CEO and President of The New York Times Sept. 8, the company said Wednesday. She will succeed Mark Thompson, who has served as CEO since 2012. Read the release. “I see a big opportunity to expand journalism’s role in the lives of millions more people around the… Continue reading »

The post New York Times Names Meredith Kopit Levien Next CEO appeared first on AdExchanger.

While Americans might be hesitant to shop in stores as they reopen during the ongoing Covid-19 pandemic, Create & Cultivate is offering consumers a way to peruse items without stepping inside a physical store. The women-focused career advice platform and events business has partnered with Postmates to open a retail pop-up in Los Angeles offering…

As digital ad technologies continue to evolve new and unintended consequences emerge, and the Media Rating Council (MRC) this morning unveiled a new initiative to tackle one of them: audience
measurement anomalies that occur from server-side ad insertion (SSAI) technology used to create a more seamless integration between ads and video content in OTT viewing environments.

Did you know that Instagram business accounts have the option to hide certain information from their profiles? For instance, business owners can hide their “category label” from their profile (a category label may be something like “Shopping & Retail” on a store’s account). Our guide will show you how this works. Note: These screenshots were…

With most live sports on hold for the past several months, sports media publishers have had to stretch their imaginations to find interesting stories to show and tell. Wave.tv, a digital media company built around working with license holders to repackage archival sports, hopes to invest more in that strategy–and it’s doing it with a…