Create & Cultivate Teams With Postmates for Pandemic-Proof Retail Pop-Up

While Americans might be hesitant to shop in stores as they reopen during the ongoing Covid-19 pandemic, Create & Cultivate is offering consumers a way to peruse items without stepping inside a physical store. The women-focused career advice platform and events business has partnered with Postmates to open a retail pop-up in Los Angeles offering…

MRC Begins Tackling Issues Related To Server-Side Ad Insertion Used In OTT, Digital Video

As digital ad technologies continue to evolve new and unintended consequences emerge, and the Media Rating Council (MRC) this morning unveiled a new initiative to tackle one of them: audience
measurement anomalies that occur from server-side ad insertion (SSAI) technology used to create a more seamless integration between ads and video content in OTT viewing environments.

Instagram for Business: How to Hide Your Category Label

Did you know that Instagram business accounts have the option to hide certain information from their profiles? For instance, business owners can hide their “category label” from their profile (a category label may be something like “Shopping & Retail” on a store’s account). Our guide will show you how this works. Note: These screenshots were…

Wave.tv Secures $32 Million to License, Acquire Sports Media Brands

With most live sports on hold for the past several months, sports media publishers have had to stretch their imaginations to find interesting stories to show and tell. Wave.tv, a digital media company built around working with license holders to repackage archival sports, hopes to invest more in that strategy–and it’s doing it with a…

Messenger From Facebook Adds an App Lock Feature

Messenger From Facebook introduced an App Lock feature for iOS, coming soon to Android, and detailed inbox controls that it will begin testing soon. App Lock adds another layer of security to the Messenger experience, enabling people to use their device’s settings to unlock the application, meaning that if someone else gets their hands on…

Twitter Purges QAnon Conspiracy Accounts

Twitter has begun purging content related to QAnon, a set of pro-Trump conspiracy theories that maintain, among other things, that a mysterious entity called the “deep state” is actively working against the president. A spokesperson for the social media site said accounts that propagate QAnon theories have engaged in behavior connected to well-documented offline harm….

The New York Times Names Meredith Kopit Levien President and CEO

The New York Times named Meredith Kopit Levien as its new president and CEO today. Effective Sept. 8, she’ll also join the publisher’s board of directors. Kopit Levien joined the Times in 2013 as its head of advertising, after serving as chief revenue officer of Forbes Media. She quickly rose through the ranks at the…

After 13 Waves, Mindshare Finds Pandemic Media Paradoxes Abound

Months into the COVID-19 pandemic a surprising media paradox has manifested, according to an analysis of 13 waves of surveys from Mindshare’s “Pool” studies of American media consumers. Roughly half
of Americans surveyed said they are explicitly limiting the amount of time they spend on media to avoid hearing news about the pandemic, while roughly the same percentage say they have also run out of
things to watch, read or listen to on media.

Covid-19 Causes Pinterest Searches for Wellbeing, Self-Care to Spike

Pinterest shared some insights on how the coronavirus pandemic skewed search results on its platform. The company said more people than ever are turning to Pinterest for wellbeing and self-care, pointing to gains from February through May in searches for gratitude (60%), meditation (44%) and positivity (42%). Pinterest Pinterest also saw optimism for the future…

It’s More Important Than Ever Agencies and Creatives Get Along

Remember agency-client dinners, happy hours or even in-person meetings? They’re the stuff that helps us connect as human beings–which leads to better work. But since the start of the Covid-19 crisis, we’ve had to make do without them. That’s why it’s more important than ever that we get along. “The very best work I’ve done…