While it’s easy to understand that single-use plastic bags are detrimental to the environment, it’s also true that so far, we haven’t developed an alternative that can compete with low-density polyethylene bags when it comes to convenience and price–two of the strongest motivators for retailers and consumers alike. With that in mind, a new consortium…
Pornhub Is Giving Away 1 Billion Ad Impressions for Struggling Small Businesses
You might not immediately associate Pornhub with charitable giving, but the adult streaming site is trying to show its community-minded side with a free ad giveaway for small businesses affected by the pandemic. Until Aug. 14, the brand will give away a total of 1 billion ad impressions split among 100 small businesses that have…
Tea with GaryVee 050 – Wednesday 9:00am ET | 7-22-2020
Tea With GaryVee is a Q&A show where Gary answers questions in a much more detailed, slower format. He gets deep! In this episode, Gary answers questions on transitioning into tech, Growing on more platforms, Feeling burned out, and more! For a chance to be on the show, text your question and number to 1-212-931-5731, or if you’re international tweet your question with the hashtag #teawithgaryvee… Enjoy!
Coca-Cola Mulls Balance Between Marketing Efficiency vs. Growth
Coca-Cola will overhaul how and how much it spends on marketing coming out of the pandemic, executives told investors on the company’s earnings report on Tuesday. The brand cut back advertising significantly during global quarantines, since even more than other beverage brands Coke sells in places like stadiums, hotels and fast-food restaurants. But CEO James… Continue reading »
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IAB Unveils the Lineup for Its First Virtual Podcast Upfront
Similar to how the Interactive Advertising Bureau handled NewFronts this year, the sixth annual IAB Podcast Upfront event is also going virtual amid the pandemic. Dozens of entertainment brands are expected to participate in the event scheduled for Sept. 9-11, with returning presenters including Authentic, ESPN, iHeartRadio, Meredith Corp., Midroll Media, NPR, Westwood One and…
To Create Racial Change, Advertising Must ‘Envision a World That Doesn’t Exist’
Last month, a high-profile full-page print ad doubled as a protest sign in advance of Donald Trump’s rally in Tulsa, Okla., just after the Juneteenth holiday. The ad in The Oklahoma Eagle, one of America’s oldest Black-owned newspapers, read “Being Black Is Not a Crime.” This simple white lettering on a black background was a…
NLRB Stops Excusing Workplace Harassment
MLS’ Charlotte Expansion Team Will Reveal Its Name, Colors on Social Channels Wednesday
The bad news for soccer fans in Charlotte, N.C., is that the coronavirus pandemic pushed back the debut of the city’s expansion Major League Soccer club until the 2022 season. The good news is that those fans will finally learn the team name and see its crest and colors Wednesday (July 22). Ally Financial will…
Forget Your Cookie Nostalgia: We Have Bigger Problems To Solve
The reigning paradigm for media exchange – serving free content in exchange for relevant advertising – depends on cookies. With the depreciation of the third-party browser cookie, the infrastructure for the open web will lose its cornerstone, opening digital media to a new era. The opportunity to build a new infrastructure for media exchange has… Continue reading »
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Arielle Charnas Is Entering DTC With Something Few Brands Have: an Audience Eager to Shop
The past few months have left few retail brands unscathed, but apparel has been especially hard hit. In April, spending on clothes and accessories was down over 50% year over year. June numbers indicated that sales are beginning to recover, but still, it hardly seemed an optimal time to launch a new clothing brand. Arielle…