Facebook has more than the European Union’s General Data Protection Regulation and the California Consumer Privacy Act to contend with on the regulatory front, as Brazil’s Lei Geral de Prote??o de Dados is set to go into effect in August. Paula Vargas, the social network’s head of privacy policy in Latin America, outlined steps the…
Coca-Cola’s Revenue Dropped 28% Last Quarter, but Believes the Worst Days Are Past
With restaurants, sports arenas and movie theaters closed due to the pandemic, the Coca-Cola Company’s net revenue decreased 28% to $7.15 billion for the quarter ending June 26. Away-from-home channels like these account for about half of the company’s business. As shelter-in-place orders ease, however, Coca-Cola noted that performance has improved. Unit cases, which represent…
Effects of Covid-19 Hit LinkedIn, as 960 Employees Will Be Laid Off
LinkedIn will lay off approximately 960 employees, or roughly 6% of its workforce, across its global sales and talent acquisition areas, CEO Ryan Roslansky revealed in an email to employees, which was shared publicly. He stressed that these are the only layoffs the company is planning. Roslansky said some roles in its global sales organization…
This Is How The End Of Freedom Starts, According To New Political Ad
It sounds like a movie trailer for a political thriller, complete with baritone narrator and heart-pounding music, like the kind you expect from a Jason Bourne film.
Kia Offers Movie-Like Film ‘Starring’ Vehicle Features
The thriller from David&Goliath aims to blur the line between automotive content and Hollywood storytelling.
4A’s Challenges Nielsen’s Decision To Combine OOH, In-Home TV Ratings
The group says the proposed switch would lack transparency and impact ability to properly assess pricing. It’s also demanding MRC accreditation prior to launch.
TikTok Offers Brands Its New Gamified Branded Effect
Brands on TikTok now have a new way to connect with users of the video-creation platform: Gamified Branded Effect, which debuted Tuesday. Gamified Branded Effect enables brands to prompt people on TikTok to use facial expressions, body postures or other motions in order to control and interact with branded elements, and the experience is sound-on….
Meet Colossus, The Supply-Side Platform Powering Diverse Publishers
Media buyers often have a tough time finding diverse or minority-owned media companies on major supply-side platforms (SSPs), because those publishers often lack the resources or scale to set up programmatic sales. So diverse or minority-owned publishers get left out of the programmatic opportunity. Programmatic services firm Huddled Masses set out to fix that problem… Continue reading »
The post Meet Colossus, The Supply-Side Platform Powering Diverse Publishers appeared first on AdExchanger.
Mobile Ad Tech Companies Try To Adapt To Likely Loss Of Apple’s IDFA
Companies that rely on Apple’s proprietary ad ID are seeking solutions for a post-IDFA world. Although Apple didn’t actually kill it, the IDFA will become opt-in for consumers starting with iOS 14 in September. Without user permission, IDFA tracking will be zeroed out, just like when Limit Ad Tracking is enabled. Some are predicting opt-in… Continue reading »
The post Mobile Ad Tech Companies Try To Adapt To Likely Loss Of Apple’s IDFA appeared first on AdExchanger.
Live Industry Updates: LinkedIn To Lay off Roughly 960
This article charts the coronavirus pandemic’s ongoing effect on the digital ad industry – from publishers to vendors, marketers and agencies. We will continuously update this story as more developments become public. July 21 Even LinkedIn isn’t immune to coronavirus-related layoffs. The company said on Tuesday that it’s cutting around 960 jobs, or 6% of… Continue reading »
The post Live Industry Updates: LinkedIn To Lay off Roughly 960 appeared first on AdExchanger.