The bad news for soccer fans in Charlotte, N.C., is that the coronavirus pandemic pushed back the debut of the city’s expansion Major League Soccer club until the 2022 season. The good news is that those fans will finally learn the team name and see its crest and colors Wednesday (July 22). Ally Financial will…
Forget Your Cookie Nostalgia: We Have Bigger Problems To Solve
The reigning paradigm for media exchange – serving free content in exchange for relevant advertising – depends on cookies. With the depreciation of the third-party browser cookie, the infrastructure for the open web will lose its cornerstone, opening digital media to a new era. The opportunity to build a new infrastructure for media exchange has… Continue reading »
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Arielle Charnas Is Entering DTC With Something Few Brands Have: an Audience Eager to Shop
The past few months have left few retail brands unscathed, but apparel has been especially hard hit. In April, spending on clothes and accessories was down over 50% year over year. June numbers indicated that sales are beginning to recover, but still, it hardly seemed an optimal time to launch a new clothing brand. Arielle…
Professor Scott Galloway Discusses the ‘Low Point’ America Is Living Through
Big Tech will face new scrutiny on July 27 when the CEOs of Amazon, Apple, Facebook and Google appear in front of a House Judiciary Antitrust Subcommittee as witnesses in an antitrust probe. But those conversations may not be as productive as critics to those platforms hope they will be, said Scott Galloway, a professor…
How Energy Got So Cheap | WSJ
As Discrimination Rises, Ad Council Takes Stand Against Coronavirus-Fueled Racism
Covid-19 has claimed the lives of more than 600,000 people globally, infected millions and turned the world as we knew it upside down. But as well as wreaking such devastation, the pandemic has another insidious side effect: Because the novel coronavirus virus is understood to have originated in China, it has fueled a massive rise…
How C.O. Bigelow’s Third-Generation Owner Is Bringing the Drugstore Into the Future
Ian Ginsberg had big plans of being a rock star. His parents had another idea for him. Ginsberg, the third-generation owner of the 180-year-old C.O. Bigelow Chemists, dropped the mic and “was forced into pharmacy school,” he tells Ian Wishingrad in this week’s edition of I’m With the Brand. In the years since, Ginsberg has…
Live Sports Drought Pushes More TV Viewers to Cut the Cord—Permanently
Here’s some bad news for traditional pay-TV companies already hamstrung by the pause on live sports programming and the drought of advertising dollars. Customers who cut the cord during the last several months say they are unlikely to come back. According to a new report from Roku, the absence of live sports is accelerating the…
Facebook Gears Up for Brazil’s LGPD Taking Effect Next Month
Facebook has more than the European Union’s General Data Protection Regulation and the California Consumer Privacy Act to contend with on the regulatory front, as Brazil’s Lei Geral de Prote??o de Dados is set to go into effect in August. Paula Vargas, the social network’s head of privacy policy in Latin America, outlined steps the…
Coca-Cola’s Revenue Dropped 28% Last Quarter, but Believes the Worst Days Are Past
With restaurants, sports arenas and movie theaters closed due to the pandemic, the Coca-Cola Company’s net revenue decreased 28% to $7.15 billion for the quarter ending June 26. Away-from-home channels like these account for about half of the company’s business. As shelter-in-place orders ease, however, Coca-Cola noted that performance has improved. Unit cases, which represent…