LinkedIn will lay off approximately 960 employees, or roughly 6% of its workforce, across its global sales and talent acquisition areas, CEO Ryan Roslansky revealed in an email to employees, which was shared publicly. He stressed that these are the only layoffs the company is planning. Roslansky said some roles in its global sales organization…
This Is How The End Of Freedom Starts, According To New Political Ad
It sounds like a movie trailer for a political thriller, complete with baritone narrator and heart-pounding music, like the kind you expect from a Jason Bourne film.
Kia Offers Movie-Like Film ‘Starring’ Vehicle Features
The thriller from David&Goliath aims to blur the line between automotive content and Hollywood storytelling.
4A’s Challenges Nielsen’s Decision To Combine OOH, In-Home TV Ratings
The group says the proposed switch would lack transparency and impact ability to properly assess pricing. It’s also demanding MRC accreditation prior to launch.
TikTok Offers Brands Its New Gamified Branded Effect
Brands on TikTok now have a new way to connect with users of the video-creation platform: Gamified Branded Effect, which debuted Tuesday. Gamified Branded Effect enables brands to prompt people on TikTok to use facial expressions, body postures or other motions in order to control and interact with branded elements, and the experience is sound-on….
Meet Colossus, The Supply-Side Platform Powering Diverse Publishers
Media buyers often have a tough time finding diverse or minority-owned media companies on major supply-side platforms (SSPs), because those publishers often lack the resources or scale to set up programmatic sales. So diverse or minority-owned publishers get left out of the programmatic opportunity. Programmatic services firm Huddled Masses set out to fix that problem… Continue reading »
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Mobile Ad Tech Companies Try To Adapt To Likely Loss Of Apple’s IDFA
Companies that rely on Apple’s proprietary ad ID are seeking solutions for a post-IDFA world. Although Apple didn’t actually kill it, the IDFA will become opt-in for consumers starting with iOS 14 in September. Without user permission, IDFA tracking will be zeroed out, just like when Limit Ad Tracking is enabled. Some are predicting opt-in… Continue reading »
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Live Industry Updates: LinkedIn To Lay off Roughly 960
This article charts the coronavirus pandemic’s ongoing effect on the digital ad industry – from publishers to vendors, marketers and agencies. We will continuously update this story as more developments become public. July 21 Even LinkedIn isn’t immune to coronavirus-related layoffs. The company said on Tuesday that it’s cutting around 960 jobs, or 6% of… Continue reading »
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WhatsApp: How to Scan Someone’s QR Code
WhatsApp recently added the ability to add contacts using QR codes. Our guide will show you how to scan a user’s QR code from within the WhatsApp application. Note: These screenshots were captured in the WhatsApp app on iOS. Step 1: Tap “Settings” in the bottom-right corner of the screen. Step 2: Tap the QR…
Experiential Marketing — Especially Live Consumer Events — Take $13 Billion Hit In 2020
In a world where many forms of human experiences have shifted from live, physical venues to virtual ones or been canceled altogether, the experiential marketing industry has also hit the brakes in
2020, according to findings of the latest in a series of annual tracking studies from PQ Media. PQ’s just-released 2020 “Experiential Marketing Forecast” projects the industry will decline more than
15% this year, following years of sustained mid-single digit expansion. In gross marketing dollar terms, that’s an erosion of nearly $13 billion to $71. billion worldwide. Roughly half that spending
is in the U.S., according to the PQ report, which calls the effects of the COVID-19 pandemic a “punishing blow to consumer event marketing and sponsorships.”
2020, according to findings of the latest in a series of annual tracking studies from PQ Media. PQ’s just-released 2020 “Experiential Marketing Forecast” projects the industry will decline more than
15% this year, following years of sustained mid-single digit expansion. In gross marketing dollar terms, that’s an erosion of nearly $13 billion to $71. billion worldwide. Roughly half that spending
is in the U.S., according to the PQ report, which calls the effects of the COVID-19 pandemic a “punishing blow to consumer event marketing and sponsorships.”