America Eagle’s Effective Use of TikTok Stars; And the Biggest Ad Ever: Wednesday’s First Things First

Welcome to First Things First, Adweek’s daily resource for marketers. We’ll be publishing the content to First Things First on Adweek.com each morning (like this post), but if you prefer that it come straight to your inbox, you can sign up for the email here. American Eagle Highlights Gen Z’s TikTok Talents in First Remotely…

Snap Revenue Up 17% in Q2, But Ad Demand Could Fall In Q3

Snap had an all right Q2 but warned that the ongoing pandemic could impact Q3 ad demand. Similar to last quarter, Snap did not provide guidance for Q3, although did give investors some comfort by sharing its year-over-year revenue growth of 32% through July 19. Snap is “cautiously optimistic” that the trend could sustain overContinue reading »

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Ad Spend On Facebook Down More Than 31% In Late June Due To The Boycott

The formal Facebook advertising boycott didn’t kick off until the beginning of July – but advertisers in the United States were already starting to pull back in June. Ad spend decreased by 31.6% across North America during the last two weeks of June, according to data released Tuesday by social media metrics company Socialbakers. That meansContinue reading »

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How NPR Is Using Podcasts To Reach Younger Listeners And Return To Its Public Media Roots

Michael Smith joined NPR as chief marketing officer in April in the midst of COVID-19 and on the cusp of a racial justice revolution. Both are massive trends that all companies are grappling with right now. But media companies are also contending with a third giant trend: the shift in how people consume media asContinue reading »

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AdExchanger Politics: Mail-In Voting Will Decide The 2020 Election

You are reading AdExchanger Politics, our news roundup in which senior editor James Hercher tracks the latest developments in political advertising, augmenting our political marketing commentary and news coverage. Want it by email? Sign up here. The outsize role that mail-in voting will play in this year’s presidential election has placed it in the eye of a stormContinue reading »

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Lack Of Content Dooms Fall TV; EBay Sells Classified Ads Biz For $9.2B

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Falling Out Of Favor Cord cutting was already rising before the pandemic, and a lack of new programming and live sports this fall will only accelerate that trend. This week, Netflix said it doesn’t believe production will resume in the United States before 2021,Continue reading »

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‘Really terrifying’: Confessions of creative laid off due to coronavirus cuts on what the job hunt is like now

Getting laid off is always difficult but for agency employees hit with lay offs now, the job search can feel impossible. It’s more competitive than ever as about 40% of agency employees are searching for a new job, per Digiday research. At the same time, there are fewer open jobs as many agencies have hiring freezes in place to mitigate fall out from coronavirus losses.

In the latest edition of our Confessions series, in which we trade anonymity for candor, we hear from an associate creative director on an H-1B visa who was recently laid off from an independent creative agency about her job search and how being an immigrant adds to the stress.

The interview has been lightly edited and condensed for clarity.

You were laid off recently due to coronavirus. What has your job search been like? 

It’s been very difficult. I’ve had loads of interviews with great places only to get to the end of each call and have them be like, “We’d really love to hire you but we’re just not hiring right now.” Even with recruiters, they don’t set you up straight away and say they aren’t hiring right now. Some agencies do say they aren’t hiring and that there’s no budget. Overall, the job prospects for those people who’ve been laid off, and there are lots of them, are really terrifying. It’s bleak. It’s like a desert. 

Does it feel more competitive than ever?

Yes. Absolutely. I’m confident in my experience and what I’ve done but even getting through the door is difficult when so many places are saying, “As you can imagine with Covid-19 we’re not hiring right now.” 

Why are agencies interviewing people if they’re not hiring? Seems like a waste of time. 

When I was laid off from my agency I saw job postings for a different office so I asked to apply for those open positions but they said they were fake job postings. Apparently it’s to show clients that we’re doing well. They also use the postings to get people to interview, show interest and then put them on the books so that later on they can recruit from that pool without having to hire recruiters and pay them. I’ve heard of multiple agencies doing that, using job postings to tell clients that they’re fine or doing well when they’re really not. It’s all fake. 

That seems like it would make it more difficult for people who are laid off right now to find legitimate opportunities to apply for. 

It does. You’re putting hours into applications and speaking with people and reaching out to people to hopefully get a leg up only to find out the job posting isn’t legitimate. It’s crazy. 

You’re also on a Visa. How does that factor into your current job search?

Europe in general is not taking people back. Australia and New Zealand are also not accepting flights from the U.S., so that makes it difficult for anyone. Agencies make cuts and don’t think about the impact it has on people. They say, “You’ve got awards, you’ll be fine” or “You’ve got a great book, you’ll be fine.” But when you’re on a job search in a time crunch you may as well have none of those things.

It’s so stressful when you’ve got 60-days to find a new job and submit a whole new Visa transfer application to a new agency. It takes weeks to go through the interview process in the first place. And then if your Visa transfer application is rejected you have 10-days from the rejection date to leave the country. Also, if you overstay you’re not allowed to come back. Agencies should really protect immigrants.

How so?

I had a contract with them that said I had to stay with them for a year otherwise I would have to repay my relocation fee. But they didn’t give me a contract that protected me from being laid off or anything like that. Most people don’t check those things when they move abroad. 

Even though we’re in a pandemic and entering a recession, there haven’t been any adjustments to the time constraints to get a new job?

No. Immigration is immigration. Obviously, you’re here legitimately but you have to prove once again that you’re legitimate. And now you’re up against people who are from the same country, same state who have been laid off. For immigrants, everything is put into flux. You look around at your home and you go, how am I going to pack all of this up? It’s even worse for immigrants who’ve moved their whole families and [they’re the sole provider.]

What do you wish bosses would think about when laying people off? 

It’s not as simple as saying, “Here’s your pitiful severance.” Laying off an immigrant impacts them, their children, their partners, their whole life. Bosses cannot go, “They’ll be fine, their book is great, they’ve got loads of work and they’re well known.” All of that means nothing when it comes down to it. We’re here to earn the country money with what we do and we’re doing that.

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