Data-Labor-Technology

For several years now, the Behind the Mac campaign has been putting a spotlight on creatives of all stripes who work on Apple products. Most recently, Apple built on the vibe of the campaign to launch “Creativity Goes On,” a celebration of the diverse kinds of content and ideas coming to life in quarantine. Today…

Allyson Witherspoon might be the world’s greatest aunt. That’s because Witherspoon, Nissan’s vice president of marketing, was able to name the Japanese automaker’s all-new electric SUV after Ariya, her 7-year-old niece. Unveiled last week, the Ariya is set to become one of the world’s first all-electric SUVs, made to compete in the growing electric auto…

Ad-agency veteran Leo Macias will join Snap Inc. later this month as head of global creative, a newly created position. Macias most recently served as chief creative officer for Laundry Service covering the U.S. and Latin America, including Brazil. He has also worked with DDB, Publicis Groupe, Havas and Ogilvy. At Snap, Macias will be…

Toyota Motor Europe (TME) launched a new logo and visual identity today, created with independent agency network The&Partnership, to represent the brand’s progression since its last redesign over a decade ago. Toyota’s redesign is focused on representing its rapid expansion into new areas, including electric vehicles and online retail. The company is focused on appealing…

Ad spending plummeted 28% across the major Anglo media markets — the U.S., U.K., Canada, Australia and New Zealand — during the first wave of the COVID-19 pandemic, according to a unique analysis
released today by Standard Media Index. The analysis, which compares the year-over-year change in ad spending for March through May 2020 vs. the same period in 2019, happens to be representative of
the major markets SMI has already rolled out in.

Chipotle is turning to product innovation to win over reluctant customers, investing in new food and beverage offerings such as cauliflower rice and organic drinks. “Innovation is a hallmark,” said Chris Brandt, the company’s CMO. “We found out from suppliers that we are one of the few people still doing innovation.” Today, the fast-casual chain…

LONDON–When the U.K government forced restaurants in the U.K to close March 24 as the country’s lockdown began in earnest, quite a few McDonald’s fans were gutted. They even resorted to trying to recreate their own Big Macs and McMuffins, sharing their own questionable creations on social media. In June, McDonald’s began reopening its 1,000…