Data-Labor-Technology

In her nearly 20-year career working for entertainment brands and experiential marketing agencies, Bonnie Smith experienced what many Black people and people of color are still facing today: She’s been the only Black person in board meetings–even at entire agencies–and was often only tasked with leading accounts that clients considered multicultural. Along with challenges of…

NBCUniversal has found a new chairman of NBCUniversal Telemundo Enterprises, following Cesar Conde’s promotion in May. Beau Ferrari has been tapped to succeed Conde in the role, overseeing the company’s media portfolio, including the Telemundo broadcast network, entertainment, sports, news, cable, global studios and 30 local stations. “Beau is a strong leader with extraordinary business…

Healthcare innovation company Outcome Health is spearheading #ShareTheScope, a one-day social media initiative Wednesday (July 22) aimed at spotlighting health issues and disparities facing the Black community. On that day, eight pairs of organizations, each boasting reaches of over 1 million followers, will engage in “sharing the stethoscope” by using their social media spaces to…

How often have you created a report that served up shiny, impressive statistics only to see those results not translate into action from decision makers and stakeholders? Raw data, month-over-month
comparisons and even KPI goals won’t necessarily earn buy-in from leadership. Consider the bigger story told in the marketing plan.

  Digital agency Jellyfish is sticking with its plans to expand globally, COVID be damned. That agenda was, after all, why it was acquired by the French holding company Fimalac in February. “We don’t want to necessarily exploit the fact that there’s a global pandemic,” said CEO Rob Pierre, “but we certainly think that there’s… Continue reading »

The post Jellyfish’s Rob Pierre Still Has His Eye On Global Expansion appeared first on AdExchanger.

Some of the most interesting — and sometimes surprising — insights charting the impact of the COVID-19 pandemic on America has come from media stats, but not necessarily the obvious ones. Sure, we
all know by now that at-home media usage — especially for linear TV, connected TV, OTT, and various streaming services — soared following the beginning of stay-at-home orders in early March. And,
according to a UBS analysis of Nielsen data, TV usage levels have already normalized — and even fallen to pre-pandemic levels (likely mirroring normal seasonal usage trends) — as America has begun
to open up, or at least gone outdoors again.

A look at last week’s prime-time upfront special on NBC revealed that affiliate concerns about the show’s contents were largely unfounded.

The video advertising platform SpotX has invested in supply-side ad server SpringServe, the companies said Monday. Terms of the deal were not disclosed. Though the deal is not an outright acquisition, SpotX and SpringServe will collaborate on new features that shared customers can use, said SpotX COO Sean Buckley. SpringServe and SpotX are both supply-side… Continue reading »

The post SpotX Invests In SpringServe, As TV Consolidates Supply-Side Tech appeared first on AdExchanger.