Video Games Deliver Strong June Revenue
June revenues rose 26% to $1.2 billion, according to The NPD Group, the best results for the month in 11 years.
How This Agency Brilliantly Reimagined the Identity for Iceland’s National Soccer Team
The world’s game, soccer, brings out more passion than just about any sport. In every corner of the globe, supporter loyalty is laid bare through jerseys, merchandise and tattoos of their beloved club or national team logo. Over the years, crests for country soccer federations have gone through some level of transformations, and were generally…
Michelob Ultra and Joe Buck Want Fans to Share Their Great Backyard Sports Calls
Michelob Ultra teamed up with Fox Sports announcer Joe Buck on the #UltraBuckCalls contest. The premise behind #UltraBuckCalls is that with sports largely confined to backyards due to the pandemic, “What’s a great sports moment without great sports commentary?” Fans have until Aug. 1 to share videos of sports moments with their own calls on…
Land O’Lakes Taps Harley Davidson’s Former Top Marketer as CMO
Heather Malenshek will move on from her own Milwaukee consultancy to Minneapolis-based Land O’Lakes, joining as its chief marketing officer effective Sept. 8. “Heather possesses a sterling record of unparalleled success in designing and implementing marketing strategies for companies and organizations, and driving business growth,” said Beth Ford, president and CEO of Land O’Lakes in…
Checkers & Rally’s Sees Comparable Sales Spike as It Looks to Restructure Debt
Checkers & Rally’s has hired advisers to restructure its debt in the coming weeks, CMO Dwayne Chambers confirmed to Adweek. The drive-thru restaurant chain has aggressive growth plans for the next three to five years. Such growth, however, will require an injection of capital, which in turn will necessitate a restructuring of the company’s existing…
The Trade Desk Makes Tim Sims CRO Amid Slate of 5 Other Senior Promotions
Ad tech’s biggest independent firm, The Trade Desk promoted Tim Sims to chief revenue officer today, up from his prior capacity as svp of inventory partnerships. “Tim has his finger on the pulse on evolving customer demand across all channels,” said CEO Jeff Green. “His ability to help customers map that demand to premium content…
China’s Plan to Conquer the Moon, Mars and More | WSJ
Coronavirus Gives Cover to Hard Calls
Peacock Says User Profiles and Downloadable Content Options Are Coming Soon
NBCUniversal’s new streaming service Peacock had its nationwide debut just two days ago, but the service is already working on some new functionalities, including two that are offered by most of its rivals. The platform, which debuted this week with a modest lineup of originals and a deep library of licensed and owned content, is…